Smartly, a leader in AI-powered advertising technology, has unveiled its first-ever digital creative report, "The State of Digital Creative: What Do Consumers Really Want From Ads?" This comprehensive global research provides invaluable insights into consumer preferences and engagement with digital ads, equipping marketers with the knowledge to enhance their creative strategies throughout the marketing funnel.
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Zeta Global, the AI-powered marketing cloud, announced significant advancements in generative AI functionality within its Zeta Marketing Platform (ZMP) at A’Maison: The House of Amazon @ Cannes Lions 2024. By utilizing Amazon Bedrock, a fully managed service for building and scaling generative AI applications with foundation models from Amazon Web Services (AWS), Zeta aims to enhance its platform's capabilities.
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Butterflies AI, the first social media platform enabling humans and AIs to co-exist, has officially launched after five months in beta. The platform combines public AI models with proprietary image rendering and large language models (LLMs) to create "Butterflies"—AI entities with their own lives and personalities. To support the growing interest, Butterflies AI has secured a $4.8M seed round led by Coatue, with participation from SV Angel and strategic angels, including former Snap product and engineering leaders.
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Evolv AI, a leader in digital experience optimization, is thrilled to introduce its new AI-led UX site assessment feature, now available for free. This innovative tool offers businesses valuable insights into their digital experiences, identifying underperforming areas and providing prioritized, contextual UX recommendations.
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Genesys®, a global leader in AI-powered experience orchestration, has released a new research report titled “Generational Dynamics and the Experience Economy.” This report explores the preferences and needs of four distinct generations—Generation Z, millennials, Generation X, and boomers—to help businesses navigate the evolving landscape of consumer and workforce expectations.
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Birdseye, an emerging leader in AI-driven retail and e-commerce marketing, has introduced new features to its autonomous email marketing platform. These enhancements enable retailers to efficiently liquidate inventory using Birdseye's advanced AI capabilities. This article explores how Birdseye's new features help retailers manage inventory more effectively through hyper-personalized, hands-off email marketing campaigns.
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Google Cloud and Stagwell, a leading global marketing services network, have unveiled new AI-powered features across Stagwell's digital marketing applications. Leveraging Google Cloud's infrastructure and AI services, including Gemini models, these innovations aim to revolutionize how marketers streamline workflows and enhance creative processes.
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SAS, a leader in data and AI solutions, announces significant enhancements to SAS Customer Intelligence 360 through new generative AI (GenAI) capabilities powered by Amazon Bedrock from AWS. These innovations aim to transform marketing operations and elevate customer experiences through enhanced insights and personalization.
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LoopMe, a leading AI technology company specializing in brand advertising, announces the release of its Audience and Measurement platform (AMP). This innovative platform integrates PurchaseLoop Audiences with advanced measurement solutions to offer comprehensive brand advertising capabilities.
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