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Gain Theory Sponsors ANA 2025 Conference, Unveils New Guide to Data-Driven Creative Impact
Gain Theory, the global marketing effectiveness and foresight consultancy, is set to sponsor the 2025 ANA Measurement and Analytics Conference, running September 8–10 in Chicago. As the official data and measurement partner of the Association of National Advertisers (ANA), Gain Theory is putting its expertise front and center for marketers hungry for smarter insights. Read More
Gartner Predicts 40% of Enterprise Apps Will Feature Task-Specific AI Agents by 2026, Up from Less Than 5% in 2025
Forty percent of enterprise applications will be integrated with task-specific AI agents by 2026, up from less than 5% today, according to Gartner Inc., a business and technology insights company. As organizations accelerate digital transformation, agentic AI in enterprise applications will move beyond individual productivity, setting new standards for teamwork and workflow through smarter human-agent interactions. Read More
One Year On: EU AI Act Is Reshaping UK Marketing—But at What Cost?
It’s been just over a year since the European Union’s AI Act was introduced—the world’s first sweeping attempt to regulate artificial intelligence. And according to new research from SAP Emarsys, the impact on UK marketing has been both transformative and divisive. Read More
1.How are AI workloads exposing hidden inefficiencies in traditional data center infrastructure? The massive parallelism in the GPUs processing AI workloads is perhaps the root cause of exposing the limitations of the traditional compute-storage-networking infrastructure. GPUs, with their thousands of processor cores working in parallel, stress the infrastructure differently than traditional CPUs with a few dozen... Read More
Turnitin Strikes Back at AI “Humanizers” With New Detection Tech
If you thought students gaming the system with ChatGPT was the end of the story, think again. Turnitin just unveiled a new feature that goes after a sneakier trend: AI “humanizers” or “bypassers.” These tools rewrite machine-generated text so it looks more human and slips past plagiarism or AI-detection software. In other words, students aren’t just using AI—they’re using AI to hide their AI. Read More
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