Technology often impresses with its innovation but can intimidate with its complexity. Effectively communicating the value of new tools requires more than technical accuracy; it demands clarity, relevance, and resonance. Tech PR plays a vital role in bridging this gap, transforming intricate concepts into narratives that engage both technical and non-technical audiences. By framing innovations…
Gain Theory, the global marketing effectiveness and foresight consultancy, is set to sponsor the 2025 ANA Measurement and Analytics Conference, running September 8–10 in Chicago. As the official data and measurement partner of the Association of National Advertisers (ANA), Gain Theory is putting its expertise front and center for marketers hungry for smarter insights.
Despite years of ambitious promises from companies like Tesla and Waymo, fully autonomous vehicles (AVs) – cars that can handle any situation without human input – remain out of reach. Most AVs today operate with limited autonomy and require human oversight, especially in unpredictable conditions. That may be starting to change. A new generation of…
Purple, a global leader in guest Wi-Fi, today announced that it has joined Google Cloud Partner Advantage as a Partner-level partner for the Build engagement model and has made its Guest WiFi solutions, Capture and Engage, available on Google Cloud Marketplace.
Forty percent of enterprise applications will be integrated with task-specific AI agents by 2026, up from less than 5% today, according to Gartner Inc., a business and technology insights company. As organizations accelerate digital transformation, agentic AI in enterprise applications will move beyond individual productivity, setting new standards for teamwork and workflow through smarter human-agent interactions.
It’s been just over a year since the European Union’s AI Act was introduced—the world’s first sweeping attempt to regulate artificial intelligence. And according to new research from SAP Emarsys, the impact on UK marketing has been both transformative and divisive.
1.How are AI workloads exposing hidden inefficiencies in traditional data center infrastructure? The massive parallelism in the GPUs processing AI workloads is perhaps the root cause of exposing the limitations of the traditional compute-storage-networking infrastructure. GPUs, with their thousands of processor cores working in parallel, stress the infrastructure differently than traditional CPUs with a few dozen…
If you thought students gaming the system with ChatGPT was the end of the story, think again. Turnitin just unveiled a new feature that goes after a sneakier trend: AI “humanizers” or “bypassers.” These tools rewrite machine-generated text so it looks more human and slips past plagiarism or AI-detection software. In other words, students aren’t just using AI—they’re using AI to hide their AI.
Kantata is beefing up its executive ranks with a hire that signals bigger ambitions for its partner ecosystem. The Professional Services Automation (PSA) provider today announced Jesse Weber as its new Vice President of Partner Alliances, a role aimed squarely at deepening ties with private equity and consulting firms.
