By Ronn Torossian The communications industry spent two decades getting good at search. We learned how Google ranked pages, how it weighed links, how it read a site. We built entire practices around it. That skill set is now depreciating in real time, and most agencies have not noticed where the new fight is. It…
A year ago, Condé Nast CEO Roger Lynch told his teams to plan as if search traffic is zero. This week he repeated it on a national broadcast, and told the Financial Times that Google search is “no longer a meaningful driver” of traffic to his properties. Lynch is a visionary — and not because…
STAMFORD, Conn., May 18, 2026 — Forty percent of government organizations will establish dedicated TrustOps functions by 2028 to combat deepfake identity impersonation and disinformation-as-a-service (DaaS), according to Gartner, Inc., a business and technology insights company. Government organizations must urgently establish trust capabilities, such as transitioning from reactive fact-checking to a proactive trust architecture, to defend…
For thirty years, the media and marketing industries have measured brand impact through a consistent family of metrics. Reach. Frequency. Impressions. Share of voice. These metrics assumed a model of consumer attention in which a person saw an ad, read an article, or scanned a search result — and then, somewhere downstream, made a decision…
Sydney, Australia (May 15, 2026) – KnowBe4, the global leader in digital workforce security, securing both AI agents and humans, today announced the launch of ‘CAPY: Cyber Awareness Program for You’ – a new, one-stop, free online hub providing cybersecurity training for the entire family. Recognising that 1.2 million children have reported having their images manipulated into deepfakes and…
SYDNEY – May 14, 2026 – Boomi, the data activation company, and Red Hat, the world’s leading provider of open source solutions, today announced a strategic collaboration to deliver a single, integrated stack for deploying agentic AI at scale. This collaboration aims to empower organisations with an end-to-end solution to build, govern and orchestrate AI…
When 5W’s tech practice was helping B2B SaaS companies fifteen years ago, the marketing math was simple. Rank on Google. Capture demo requests. Move them into a sales-qualified funnel. Nurture through email. Close. The channels were known. The attribution was imperfect but measurable. If you had a clean SEO operation and a clean paid search operation, you…
How often Americans use AI predicts their view of it more than party, race, gender, or age – by a 3-to-1 margin. THE NUMBERS +57 vs. −42. Daily AI users favor AI by +57 points. Rare or never users: −42. A 99-point gap — wider than the gender gap (26 points), the racial gap (32…
SYDNEY, Australia – May 13, 2026 – NetApp® (NASDAQ: NTAP), the Intelligent Data Infrastructure company, today announced new NetApp data management capabilities optimised for Red Hat OpenShift that enable advanced levels of resilience and scale for virtualised environments, on-premises and in the cloud. The updates improve the speed and predictability of backup, recovery, and day-to-day…
