In the technology sector, brand perception can shift in an instant. Product missteps, data breaches, or public controversies can quickly erode trust and influence purchasing decisions. Protecting a company’s reputation is not merely about damage control; it requires strategic foresight, clear messaging, and coordinated execution. Tech PR agencies specialize in managing these high-pressure situations, providing...
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STAMFORD, Conn., September 1, 2025 — Artificial intelligence (AI) PCs will represent 31% of the total PC market globally by the end of 2025, according to Gartner, Inc. a business and technology insights company. Worldwide shipments of AI PCs are projected to total 77.8 million units in 2025.
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1. What inspired you to focus Labrynth on this space, which many would consider a “back-office” challenge? At first glance, permitting and regulatory approvals may look like a back-office bottleneck. But once you’ve built enough companies and worked across sectors like energy, fintech, and infrastructure like myself—you realize these systems are the rails on which innovation...
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Technology often impresses with its innovation but can intimidate with its complexity. Effectively communicating the value of new tools requires more than technical accuracy; it demands clarity, relevance, and resonance. Tech PR plays a vital role in bridging this gap, transforming intricate concepts into narratives that engage both technical and non-technical audiences. By framing innovations...
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Gain Theory, the global marketing effectiveness and foresight consultancy, is set to sponsor the 2025 ANA Measurement and Analytics Conference, running September 8–10 in Chicago. As the official data and measurement partner of the Association of National Advertisers (ANA), Gain Theory is putting its expertise front and center for marketers hungry for smarter insights.
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Despite years of ambitious promises from companies like Tesla and Waymo, fully autonomous vehicles (AVs) – cars that can handle any situation without human input – remain out of reach. Most AVs today operate with limited autonomy and require human oversight, especially in unpredictable conditions. That may be starting to change. A new generation of...
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Purple, a global leader in guest Wi-Fi, today announced that it has joined Google Cloud Partner Advantage as a Partner-level partner for the Build engagement model and has made its Guest WiFi solutions, Capture and Engage, available on Google Cloud Marketplace.
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Forty percent of enterprise applications will be integrated with task-specific AI agents by 2026, up from less than 5% today, according to Gartner Inc., a business and technology insights company. As organizations accelerate digital transformation, agentic AI in enterprise applications will move beyond individual productivity, setting new standards for teamwork and workflow through smarter human-agent interactions.
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It’s been just over a year since the European Union’s AI Act was introduced—the world’s first sweeping attempt to regulate artificial intelligence. And according to new research from SAP Emarsys, the impact on UK marketing has been both transformative and divisive.
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