In collaboration, the Interactive Advertising Bureau (IAB) and Media Rating Council (MRC) have released their Augmented Reality (AR) Measurement Guidelines to establish clear and consistent definitions and measurement guidelines for ads within Augmented Reality campaigns. The guidelines are open for public comment for a 30-day period until March 9th, 2024.
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Inuvo, Inc., a leading provider of marketing technology, powered by artificial intelligence (AI) that serves brands and agencies, today spotlights its purpose-built customizable AI capabilities that enable marketers to generate custom IntentKey audience models based on their own proprietary strategies, products, and market insights.
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Dataminr, one of the world’s leading AI companies, today announced that it has appointed Silicon Valley veteran Murali Nemani as the company’s chief marketing officer
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Liftr Insights, a pioneer in market intelligence driven by unique data, launched its Liftr® Intelligence Compute TrackerSM data service.
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Sogolytics, a pioneering force in experience management software, proudly unveils a transformative upgrade to its platform through the integration of OpenAI’s ChatGPT.
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In an era reminiscent of the early days of website development, the AI industry is experiencing a gold rush moment. However, this booming market has remained largely inaccessible to the average individual without coding expertise.
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Cognizant (Nasdaq: CTSH) today announced a generative AI (gen AI)-enabled platform, Cognizant Flowsource™️, that aims to fuel the next generation of software engineering for enterprises.
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Cognizant (Nasdaq: CTSH) today announced a generative AI (gen AI)-enabled platform, Cognizant Flowsource™️, that aims to fuel the next generation of software engineering for enterprises
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Hyperlocology, the leading multi-location advertising platform for franchise brands, proudly announces a collaboration with UCLA Anderson School of Management.
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