Paramita Patra

Paramita Patra is a content writer and strategist with over five years of experience in crafting articles, social media, and thought leadership content. Before content, she spent five years across BFSI and marketing agencies, giving her a blend of industry knowledge and audience-centric storytelling. When sheÔÇÖs not researching market trends , youÔÇÖll find her travelling or reading a good book with strong coffee. She believes the best insights often come from stepping out, whether thatÔÇÖs 10,000 kilometers away or between the pages of a novel.

The AI Playbook for Closing Deals: From Demo Requests to Revenue  

The AI Playbook for Closing Deals: From Demo Requests to Revenue  

A sales rep starts their day with dozens of leads that have shown interest. However, they need to understand who is merely curious and who is ready to sign the contract. As customer attention spans decrease, traditional sales playbooks are falling behind. It is a sales bottleneck that needs to be addressed.   AI is turning…

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Connecting Data to Demand: Organizing Buyer Experiences Powered by AI    

Connecting Data to Demand: Organizing Buyer Experiences Powered by AI    

A potential buyer lands on your website after engaging with a video on LinkedIn, downloading a whitepaper, and attending a webinar. If these touchpoints were in silos, they wouldn’t know about each other. However, they would get a unified picture if the data is connected with demand. This is how you make a difference from…

Read More: Connecting Data to Demand: Organizing Buyer Experiences Powered by AI    
EngineAI Open Sources Robotics Frameworks for Global Developers

Tech Stack Overload? Simplify with AI-Led Demand Gen 

Your marketing team is juggling multiple tools, such as CRM, analytics dashboards, ad campaign trackers, and lead scoring systems. At first, your tech stack helps you, but then things start slipping through the cracks. Leads were getting cold as your team struggled to sync data between platforms. Your tech stack turned into a tangled web,…

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How Demand Generation Will Change in 2025 Due to AI   

How Demand Generation Will Change in 2025 Due to AI   

A marketer starts the day by assessing their performance. Instead of manually combing through spreadsheets, they ask their AI assistant a question: “Which accounts are most likely to convert this quarter?” The AI delivers a prioritized list of warm leads backed by intent signals, content engagement, and behavioral trends. Along with the data, messaging is…

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AI-Powered Lead Generation: Boost B2B Sales & Conversions 

AI-Powered Lead Generation: Boost B2B Sales & Conversions 

A sales team gears up for the week with a list of qualified leads, each enriched with data and a predicted likelihood of converting. These leads have not been collected through traditional methods but identified and scored by an AI platform that learns from past interactions, CRM data, and market behavior. The team can move…

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Autonomous AI Systems: Creating Smarter Businesses 

Autonomous AI Systems: Creating Smarter Businesses 

A b2b logistics company juggles hundreds of shipments across international borders. One day, due to weather changes, a critical supply chain gets disrupted across Asia. Their autonomous AI systems identify the problem, analyze alternate shipping routes, negotiate with suppliers, and send real-time updates.   Today’s landscape demands real-time insights, seamless operations, and problem-solving. Autonomous AI systems…

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How AI Chatbots Are Making the Biggest Impact in 2025

How AI Chatbots Are Making the Biggest Impact in 2025

A customer lands on a website at midnight, struggling to choose between two similar smartphone models. In place of human support, they get help from an AI chatbot that offers comparisons and user reviews. The customer does their research and finalizes a smartphone.   AI chatbots are intelligent, responsive, and available 24/7. They can integrate into…

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Augmenting Human Intelligence: The Future Growth in AI 

Augmenting Human Intelligence: The Future Growth in AI 

A doctor is preparing for surgery and wants to consult for a successful surgery. She consults AI to understand the implications, considering patient histories and medical information. AI helps her enhance her decision-making abilities through techniques and estimating risks. This is one of the examples of how augmenting human intelligence and AI come together.   Augmenting…

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