Zeta Global, the AI-Powered Marketing Cloud, has launched the Zeta Economic Index (ZEI), a revolutionary indicator of the US economy's state. Leveraging Zeta's proprietary data and cutting-edge Generative AI technology, the ZEI analyzes consumer behavior to assess and forecast economic trends.
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KERV Interactive, a leader in AI-powered video analysis and performance solutions, has unveiled its latest innovation in display advertising: KERV Glow. This groundbreaking product is designed to transform static display ads into dynamic, interactive brand experiences, enhancing consumer engagement and driving performance across the marketing funnel.
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Box Inc. announces unlimited end user queries in Box AI for Hubs, Documents, and Notes under the Enterprise Plus plan.
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Busuu introduces 'Speaking Practice,' a new AI-powered feature to help language learners practice speaking in a stress-free environment.
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Bloomreach, the platform driving limitless ecommerce personalization, has unveiled seven premium new features for its Loomi AI. These features, spanning marketing automation and search and merchandising, are designed to help ecommerce teams customize, optimize, and automate personalization throughout the customer journey. With these enhancements, Loomi AI aims to provide users with greater AI capabilities, ultimately leading to improved online shopping experiences and profitable growth.
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Moloco, a leader in operational machine learning (ML) and performance advertising, in collaboration with the independent research company YouGov, has unveiled the findings of the "Consumer Perceptions of Ads on Streamers Survey 2024." The survey, conducted among over 1,000 U.S. consumers, highlights a significant shift in consumer habits from traditional TV to streaming platforms. EMARKETER projects that Connected TV (CTV) ad spend will hit $30.10 billion in 2024, presenting a vast opportunity for advertisers to leverage personalized ads and innovative ad formats to enhance viewer engagement and drive outcomes.
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Today marks the launch of Carter, a groundbreaking technology in the Retail Media Network (RMN) space across North America. Carter offers a unified solution for sophisticated audience management, streamlined campaign execution, and multifaceted monetization across various industries. In an era where personalized advertising and targeted marketing are crucial, Carter positions itself as a key disruptor with its comprehensive platform and dynamic approach.
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InMoment®, a leader in Experience Improvement (XI)™ solutions, has announced the integration of generative AI into its innovative Conversational Intelligence solution. This cutting-edge technology utilizes contact center conversations, online chats, and emails to optimize operations, enhance customer engagement, and elevate the overall customer experience.
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ZoomInfo, a leading go-to-market platform, has achieved a significant milestone by earning the TRUSTe Responsible AI Certification from TrustArc. This certification highlights ZoomInfo's dedication to data privacy and responsible use of AI.
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