26 March 2026, London – Today, VIOOH, the leading premium global digital out of home (DOOH) supply-side platform, announced a strategic partnership with Orange Barrel Media (OBM) & IKE Smart City, a pioneer in landmark media and smart city technology, to further expand access to premium DOOH inventory across the United States.
The partnership delivers access to 2,281 digital screens, generating approximately 6.3 billion monthly impressions. OBM & IKE Smart City’s network features premium digital spectaculars and interactive digital kiosks across 27 major cities and key neighbourhoods.
The outdoor urban panel network delivers 3.8 billion monthly impressions across 20+ markets including Atlanta, Baltimore, Cincinnati, Cleveland, Columbus, Dallas, Denver, Detroit, Houston, Miami, Minneapolis, New York, Phoenix, Pittsburgh, Raleigh, San Antonio, San Diego, San Francisco, St. Louis, Tampa and West Palm Beach.
The digital spectaculars portfolio contributes over 2.5 billion monthly impressions through high-impact displays positioned across 16 major markets including Atlanta, Baltimore, Boston, Charlotte, Cincinnati, Dallas, Denver, Houston, Kansas City, Los Angeles, Miami, New York, Norfolk, Pittsburgh, San Jose and Washington D.C.
With high-visibility placements in urban centres and hard to reach neighbourhoods, the partnership creates exceptional opportunities for brands seeking impactful presence across America’s most influential metropolitan hubs.
“OBM & IKE’s extensive network across major US cities represents exactly the kind of premium inventory that buyers are looking for,” said Gavin Wilson, Global Chief Commercial Officer at VIOOH. “This partnership gives advertisers programmatic access to powerful urban formats in high-traffic environments, from spectacular displays to street-level touchpoints. It’s another step in making quality DOOH inventory easily accessible to US and international buyers through our platform, with the targeting precision and campaign flexibility that programmatic enables.”
“Partnering with VIOOH enables us to unlock the full potential of our extensive digital network through programmatic capabilities,” said Danielle Williamson, Executive Vice President of Sales at OBM. “VIOOH’s advanced technology platform and global reach will connect our inventory with buyers worldwide, making it easier for brands to access our high-impact screens across America’s most dynamic urban markets. This collaboration represents an exciting evolution in how advertisers can plan and activate campaigns across our network.”
Through programmatic buying via VIOOH’s supply-side platform, advertisers gain enhanced flexibility, precision targeting and improved efficiency, ensuring maximum impact and measurable results across Orange Barrel Media’s comprehensive urban network.
