Best Western Hotels & Resorts and Tripadvisor have teamed up to launch “Go for the Goal,” an AI-powered travel planning platform designed to help soccer fans navigate multi-city itineraries ahead of the Summer 2026 international soccer tournament.
The platform leverages AI to analyze travelers’ preferences and Tripadvisor data to solve the logistical challenges of sports tourism, where fans must coordinate lodging, transportation, and activities across multiple cities in a short window. By combining user inputs with real-time data, the platform delivers tailored hotel recommendations, route suggestions, and curated local experiences—from dining and cultural highlights to fan-friendly activities—ensuring travelers can plan with confidence while staying flexible.
Tailored Accommodations Near the Action
“Soccer is surging across North America, and this summer’s once-in-a-generation global tournament will inspire millions to hit the road,” said Joelle Park, SVP and CMO of BWH Hotels. “By partnering with Tripadvisor, we’re reimagining the planning experience with AI—making multi-city journeys simpler, helping guests uncover new destinations, and ensuring they find welcoming places to stay.”
The “Go for the Goal” platform features more than 200 BWH Hotels properties within a 25-mile radius of host stadiums across the U.S., Canada, and Mexico. Recommendations prioritize convenience and availability, spanning luxury WorldHotels™ to budget-friendly SureStay® options, allowing fans to stay close to the action while providing alternatives as plans change.
AI Meets Sports Tourism
“Rarely do events at this scale occur, and with sports tourism booming, we’re thrilled to team up with Best Western to champion fans and power an all-new era of AI-driven travel,” said Steven Paganelli, VP of Global Media & Partnerships at Tripadvisor. “At the heart of this partnership is the traveler—arming them with the right insights, guidance, and inspiration to plan the perfect trip with confidence and ease.”
The platform is available now in English and Spanish, with additional international markets planned. This launch aligns with Best Western’s ongoing efforts to support soccer growth in North America, complementing its role as an official partner of the United Soccer League (USL).
By combining AI with real-world expertise, “Go for the Goal” sets a new standard for sports-focused travel planning, enabling fans to maximize their tournament experience while keeping logistics stress-free.
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