Superside, a leader in AI-powered creative services, today announced the launch of its Custom AI Image Models, a groundbreaking solution designed to transform how companies produce brand-consistent visuals at scale. Built as a Figma plug-in and fine-tuned on each brand’s unique assets, this offering accelerates marketing workflows and boosts ROI by enabling instant image generation.
Addressing Creative Team Challenges with AI
Creative teams often struggle with high production costs, lengthy timelines, and maintaining brand consistency across visuals. Traditional methods are slow and expensive, while generic AI tools produce off-brand content that requires significant editing. Superside’s Custom AI Image Models tackle these pain points by delivering assets 10x faster, reducing costs by up to 85%, and ensuring on-brand visuals every time. This allows designers to focus more on strategy and innovation, rather than repetitive production.
How Superside’s Custom AI Image Models Work
Available through a subscription model, the Custom AI Image Models integrate seamlessly into existing workflows and are accessible via a Figma plug-in. Each model is uniquely trained on the client’s brand parameters and guidelines, enabling quick generation of high-quality photographic, illustrated, 3D, or character-based visuals. These assets support diverse use cases such as product marketing, brand storytelling, and multi-channel advertising campaigns.
Features of Superside’s Offering
- Instant Image Generation: Unlimited on-demand image creation via Figma plug-in using the trained model.
- AI Prompt Assistance: Simplifies access to on-brand creative for all users, eliminating the need for expert prompt crafting.
- Creative Oversight: Superside’s design team refines AI outputs to ensure quality and brand alignment.
- Private & Secure Hosting: Each AI model is exclusive and accessible only to its respective client.
Industry Leadership Insights
Phil Maggs, Director of Generative AI Excellence at Superside, explains,
“AI is a powerful creative partner, but creatives are overwhelmed. With Custom AI Models, we enable on-demand creation of brand-consistent imagery that reflects not only visual identity but also the unique taste and eye of the designer. Integrating this experience into Figma ensures better collaboration, smoother workflows, and faster turnaround.”
Fredrik Thomassen, Co-Founder and CEO of Superside, adds,
“We’re eliminating the headaches of bloated production timelines, inconsistent creative, and rising costs. Custom AI Image Models put the power of AI into marketers’ and creatives’ hands without sacrificing brand integrity.”
Superside’s Custom AI Image Models bridge the gap between creative excellence and operational efficiency. By empowering brands to scale visual content production rapidly without compromising identity, Superside is setting a new standard for AI-driven creative services.
