The identity security leader today announced a significantly expanded global 1Password Partner Program, aimed at accelerating partner-led growth as SaaS sprawl and AI-driven work reshape how organizations manage access, risk, and governance. The move reflects both rising customer demand and strong channel momentum, with partners such as Insight, GuidePoint Security, QBS Technology Group, SHI International, TD SYNNEX, and TRS Consulting already participating.
The message is straightforward: identity is no longer an add-on to security—it’s the foundation. And partners are increasingly central to delivering it.
Why Identity Is Now the Growth Engine
Traditional IAM and IGA tools were built for a more static world—predictable users, known applications, and clearly defined boundaries. That model breaks down in modern environments where:
- SaaS applications proliferate faster than security teams can track
- AI agents and automation require human-level access
- Non-human identities now outnumber human ones in many organizations
In that reality, identity becomes the control plane for trust, accountability, and speed. According to 1Password, more than 75% of its revenue now comes from business customers using the platform to manage access across SaaS and increasingly AI-powered workflows.
That shift has created a major opportunity for partners to move upstream—from reselling tools to delivering identity security outcomes.
What’s New in the Expanded Partner Program
The updated 1Password Partner Program is designed to make that transition both simpler and more profitable. Key enhancements focus on helping partners turn rising identity demand into predictable, recurring growth:
- Recurring services revenue: Improved incentives and discounts to support long-term, services-led profitability
- Net-new business acceleration: Rewards for early deal registration and first-time customer acquisition
- Simpler global engagement: Reduced friction with clearer, more consistent program structures worldwide
- Long-term differentiation: Enablement focused on delivering identity governance that strengthens trust and retention
“Security has shifted from protecting networks to protecting identity, fundamentally reshaping how businesses operate across SaaS and AI-driven environments,” said Larissa Crandall, Global VP of Channel and Alliances at 1Password. “We’re committed to investing in partners who want to lead with identity security and scale services with confidence.”
Identity Security in an AI-Driven World
AI has pushed identity risk into sharper focus. Autonomous systems, copilots, and agents don’t just consume data—they take action. That means access decisions now have operational, financial, and compliance consequences in real time.
Partners are increasingly using 1Password as a trust layer—one that unifies visibility and governance across both human and non-human identities without slowing the business down.
That capability is resonating with global channel leaders.
“As businesses increasingly operate across SaaS and AI-driven environments, identity has emerged as a defining factor in how cyber risk is managed,” said Scott Goree, SVP at Optiv. “1Password enables stronger identity governance without slowing the business, even as automation introduces new complexity.”
For distributors and ecosystem partners, the value is equally clear.
“Our partnership with 1Password strengthens our ability to make identity security a core part of our security strategy,” said Scott Young, SVP at TD SYNNEX.
Westcon-Comstor’s Daniel Hurel echoed that view, pointing to faster adoption, new revenue streams, and measurable customer value across EMEA.
A Channel Strategy Aligned With Where Security Is Going
Over the past year, 1Password’s combination of product innovation and partner execution has earned industry recognition from CRN, AWS, Fortress Cybersecurity Awards, and Cybersecurity Breakthrough Awards. But the bigger signal is strategic alignment.
As identity becomes the control point for SaaS-first, AI-powered organizations, partners need platforms that support:
- Governance without friction
- Security that scales with automation
- Revenue models that reward long-term services, not one-time sales
With its expanded Partner Program, 1Password is positioning itself—and its partners—to grow alongside that shift.’
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