● American brands made $1.4 billion in revenue from 8.5 million sales, setting the average order value (AOV) for 2024 at $165. ● Brands sent 2.5 times more push notifications and 43% more SMS in 2024 than they did in 2023. In total, the adoption of these two channels has grown by 68% year-over-year. ● 1 in 3 people who click on an automated message make a purchase, compared to 1 in 17 for regular, scheduled messages. ● Automated emails drove 29% of sales, though they represented just 1.5% of email volume. The same trend was noticed with SMS and push notifications campaigns where the ratio was 18% to 7.5%, and 21% to 4%, respectively. ● The top industries for email marketing click-to-conversion rate in the U.S. were Health (13.44%), Games (12.43%). Read More

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CHARLOTTE, N.C., Jan. 16, 2025 /PRNewswire/ -- Today, Nucor Corporation (NYSE: NUE) announced that the Global Steel Climate Council (GSCC) certified the Company's Science-Based Emissions Targets (SBET). The SBET submitted by Nucor, a Founding Member Company of the GSCC, sets an ambitious goal of reducing emissions by 2030 for its hot rolled steel production, which includes Scopes 1, 2, and 3 emissions. Read More

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