SAN FRANCISCO – October 8, 2025 – Formerly Creatopy, The Brief has rolled out the industry’s first end-to-end “AI agency” platform. The system automates major parts of the campaign process, from market research to ad creation, publishing, and optimization, helping brands cut costs and accelerate time to market.
Customers report up to 10x more content, 35% lower costs, 50% faster production times, and campaign launches accelerated by as much as 90%.
Made up of four agents (Discover, Create, Launch, and Optimize) The Brief works in a continuous loop to transform the campaign lifecycle by automating repetitive tasks and eliminating tool-switching. This shortens the distance between insight and execution and ushers in a new era of “vibe marketing,” where AI turns natural language prompts into campaigns, lowering barriers to creation and freeing teams to focus on ideas and strategy.
Discover lets marketers analyze competitor strategies on Meta, Google, and LinkedIn, with TikTok and Pinterest support coming soon. It shows where competitors run ads, how they target audiences, and which creative elements they use. Teams can then align quickly with collaborative moodboards that turn shared inspiration into AI-generated concepts, guided by an AI chat interface for fast ideation.
Create generates ads, product photography, and video from a single prompt, with full editing control in a professional-grade editor. Powered by leading image and video models, it turns one idea into hundreds of on-brand variations across formats, languages, and platforms. Features like Feed connect creatives to live data streams for instant bulk design generation and real-time personalization.
Launch pushes campaigns live across every major ad platform like Meta and Google in a single step. It manages compliance automatically and powers dynamic ads that adapt in real time to signals like price changes, inventory shifts, or location.
Optimize delivers real-time performance insights with visual reports and recommendations. Future updates will enable dynamic creative optimization, automatically updating campaigns with new variations based on results.
The Brief also connects with tools like Figma, Bynder, Orange Logic, Frontify, and Veeva, slotting seamlessly into existing workflows. Unlike complex enterprise software or fragmented AI tools, it unifies every step of campaign building, mirroring a traditional agency structure with four agents acting as Strategy, Production, Media, and Reporting.
Laura Gomez, Head of Digital Design at lastminute.com said: “With The Brief, we’ve cut out hours of manual work and can now generate personalized campaigns in minutes. Features like smart resizing and live data feeds allow us to scale faster while staying on brand, which is critical in travel, where timing and relevance are everything. We’ve already seen a 50% increase in usage across our team since rollout.”
The company has quadrupled its enterprise customer base year-over-year and now serves industry leaders such as Tony’s Chocolonely, the British Council, AstraZeneca, and The Economist. The new name and identity reflect a future where insight drives alignment and creativity, merging human ideas with autonomous execution.
Tammy H. Nam, CEO of The Brief, said: “Marketing has become too fragmented, too slow, and too reactive. The Brief makes it continuous and intelligent, where insight flows into execution and performance fuels the next idea. In this new era of vibe marketing, the teams who win won’t be the ones with the biggest budgets, but those with the sharpest taste and boldest instincts. That’s exactly the shift we’re built to power.”
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