SYDNEY, Australia — 3 December 2025 — Australian merchants on Shopify delivered their strongest Black Friday Cyber Monday (BFCM) on record, with the number of local consumers purchasing rising by 15% year-on-year. The surge in Australian demand contributed to a cumulative $14.6 billion USD in global sales* generated by Shopify merchants, a 27% increase (24% on a constant currency basis) from 2024 , as more than 81 million consumers** worldwide made a purchase over the weekend.
Across Australia, shopper activity reached its highest point at 10AM AEST on Friday, 28th November with Melbourne leading the way as the city with the highest purchasing activity during the weekend, followed by Sydney and Brisbane. POS sales made by Shopify merchants in Australia grew by a sizable 54% since the same period last year, reflecting the enduring importance of brick-and-mortar retail.
“This year has seen Black Friday Cyber Monday reach new heights with shoppers generating a record $14.6 billion USD in sales over the weekend,” said Shaun Broughton, Managing Director, APAC and Japan at Shopify. “Australians remained highly engaged from Black Friday through to Cyber Monday, with strong numbers in areas like POS and cross-border sales showing both the continued importance of omnichannel retail, and how confidently local brands are competing on the global stage.”
“What stands out most in the data is how effectively retailers converted demand this year. Across Australia, the number of consumers purchasing grew by 15% compared to 2024. Consumers were more deliberate, using tools like AI to research, compare, and shop smarter, and the businesses that invested in intelligent systems to drive efficiency and responsiveness, simplified their buying journeys, and kept their offers clear and compelling saw particularly strong results. Viewed together, this weekend highlighted the strength of Australia’s retail community and reinforced BFCM as a key moment on the country’s retail calendar.” Broughton added.
Australian Black Friday-Cyber Monday highlights:
- Growth of consumers: The number of consumers in Australia purchasing from Shopify merchants has grown by 15% over the BFCM weekend in 2024.
- Peak Sales Hour: 10AM AEST on November 28
- Top Selling Cities: Melbourne, Sydney, and Brisbane
- Top Product Categories by Orders: Clothing Tops, Cosmetics, Dresses, Activewear, Fitness & Nutrition
- Percentage of Cross-Border Orders: 14%
- Growth in offline retail sales via Shopify POS: POS sales made by Shopify merchants in Australia have grown by 54% since Black Friday-Cyber Monday weekend last year.
Global Black Friday-Cyber Monday highlights:
- Total Black Friday-Cyber Monday Sales: $14.6 billion USD* – that’s a 27% increase in sales (24% on a constant currency basis) from the $11.5 billion during Shopify’s Black Friday-Cyber Monday weekend in 2024.
- Consumers: Over 81 million consumers** made a purchase from a Shopify merchant during Black Friday-Cyber Monday.
- Peak Sales Per Minute: $5.1 million USD on Black Friday at 12:01PM EST
- Shop Pay Gross Merchandise Volume (GMV) Growth: 39% YoY
- Top Selling Countries: US, UK, Australia, Germany, Canada, Netherlands, France, China, Spain, Denmark
- Top Selling Cities: Los Angeles, New York, London, San Francisco, Miami
- Average Cart Price: : $114.70 USD globally ($112.29 on a constant currency basis)
- Top Product Categories by Orders: Cosmetics, Clothing Tops & Pants, Activewear, Fitness & Nutrition
- Percentage of Cross-Border Orders: 16%
- Top trending products based on orders made across Shopify merchants: Stanley 1913, The Quencher ProTour Flip Straw Tumbler; SKIMS, Cotton Jersey Long Sleeve T-Shirt; DRMTLGY, Brightening Eye Masks
- First Sale: 15,800+ merchants made their first sale on Shopify during Black Friday-Cyber Monday weekend this year
- Highest-Selling Day: More than 94,900 merchants had their highest-selling day ever on Shopify during Black Friday-Cyber Monday weekend
- Shop App: 136M+ packages have been tracked on Shop App*** during Black Friday-Cyber Monday weekend
- APAC sales: Merchants sales in APAC grew over 28% (31% constant currency) over Black Friday-Cyber Monday weekend last year
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