Vivun®, the pioneer in AI-driven sales technology, today announced that Ava, its flagship AI Sales Agent, has achieved full certification under ISO/IEC 42001:2023—the first global standard for AI management systems. The milestone underscores Vivun’s commitment to transparency, ethical development, and enterprise-grade governance as AI becomes foundational to modern sales organizations.
Raising the Bar for Trustworthy AI
ISO/IEC 42001 establishes a comprehensive framework for governing AI systems responsibly, spanning transparency, risk management, safeguards, accountability, and lifecycle controls. As enterprises increasingly rely on AI to drive revenue operations, the standard ensures that systems are not only powerful but also safe, fair, and aligned with organizational values.
“As AI-driven systems become core to enterprise sales, governance and accountability are non-negotiable,” said Matt Darrow, Chief Executive Officer at Vivun. “This certification affirms that Ava is not just powerful—it’s responsibly designed and transparently managed to protect our customers.”
The certification validates that Ava is developed and operated under independently audited controls addressing bias mitigation, interpretability, resilience, monitoring, and accountability across the entire lifecycle—from data collection and training to deployment, updates, and retirement.
Built on a Foundation of Proven Security and Compliance
“Earning ISO/IEC 42001 certification reinforces Vivun’s commitment to trust as the foundation of every AI interaction,” said Jamie Brown, Chief Information Security Officer at Vivun. “This milestone reflects our proactive approach to AI governance and extends our proven record of security leadership through SOC 2 Type 2 and ISO 27001 certifications.”
The certification was conducted by Schellman Compliance, LLC, an accredited third-party auditor.
What It Means for Customers
For enterprises adopting Ava, the certification provides independently verified assurance that Vivun’s AI adheres to rigorous global standards. Customers benefit from:
Transparency & Accountability
Clear frameworks defining how Ava’s models are built, trained, evaluated, and monitored.
Risk-Aware AI Development
Structured processes to identify and mitigate ethical, operational, and security risks across the AI lifecycle.
Security & Resilience
AI-specific governance layered on top of robust existing controls including SOC 2 and ISO 27001.
Third-Party Validation
Independent auditing that confirms Vivun’s AI management system meets the stringent requirements of the ISO/IEC 42001 standard.
Vivun’s achievement positions Ava as one of the first enterprise AI sales systems to meet this new global benchmark—strengthening trust at a time when organizations are increasingly dependent on AI to drive consistent, scalable revenue growth.
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