Upland Software, Inc. (Nasdaq: UPLD), a leader in AI-powered knowledge and content management, announced that Upland Qvidian has published its inaugural 2025 AI Adoption in Proposal Management: Trends and Observation Report. The study provides a global, technology-agnostic look at how AI is being integrated into proposal automation and RFP management.
The report draws on nearly 50 years of Qvidian’s experience and surveys hundreds of RFP and proposal professionals worldwide. It identifies where AI is creating measurable impact, highlights strategic and tactical outcomes, and surfaces the biggest challenges organizations face when implementing AI in real-world proposal processes.
Key Findings
The report offers insights into:
- Strategic and tactical outcomes: How AI adoption improves efficiency, personalization, and compliance across proposals and sales documents.
- Organizational challenges: Security concerns, distributed teams, and the need for company-wide buy-in are among the top obstacles to effective AI deployment.
“Organizations face many challenges when implementing AI,” said Shawn Freligh, Senior VP and GM at Upland Software. “Whether it’s addressing security concerns or democratizing adoption across dispersed teams, companies must tackle these hurdles as they integrate AI into their processes. At Qvidian, we focus on building generative AI tools that enhance productivity while delivering consistent, compliant, and personalized sales documents across the deal cycle.”
Implications for Proposal Professionals
As AI adoption accelerates, proposal teams are gaining tools that automate repetitive tasks, improve document quality, and enable more personalized client interactions. However, success requires balancing technological innovation with governance, security, and team alignment—a theme that runs throughout the Qvidian report.
The study establishes Qvidian as a thought leader in the intersection of AI and proposal management, offering actionable guidance for organizations looking to adopt AI responsibly and effectively.
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