Enterprise automation just got smarter—and faster.
In a new strategic collaboration, The Hackett Group (NASDAQ: HCKT) and Celonis are combining their strengths to help companies accelerate AI deployments that deliver real business outcomes. The joint solution harnesses Celonis’ leading process intelligence with The Hackett Group’s AI XPLR™ and ZBrain™ platforms to turn raw performance data into high-impact automation strategies—and then execute them.
It’s a rare pairing of data depth and AI precision, promising organizations not just insight into what’s slowing them down, but agentic AI workflows to fix it.
Why This Partnership Stands Out
At its core, this isn’t just another AI toolchain. This is about precision-guided digital transformation, with each piece solving a fundamental enterprise pain point:
- Celonis: Brings unparalleled process visibility through its Process Intelligence Graph—think X-ray vision for business operations.
- The Hackett Group: Layers on its deep Digital World Class® benchmarks and AI platforms (AI XPLR™ and ZBrain™) to recommend and execute improvements through autonomous agents.
Combined, they offer something rare in today’s AI rush: transformation that’s not just smart—it’s grounded in measurable ROI.
From Process Visibility to Agentic Execution
Here’s how the collaboration works in practice:
- Benchmark & Diagnose
Using Celonis’ process mining and The Hackett Group’s benchmark data, companies gain crystal-clear visibility into performance issues—across cycle times, automation rates, rework loops, and more. - Strategize with AI XPLR™
The Hackett Group’s AI XPLR™ leverages this intelligence to generate high-impact, customized AI use cases, showing exactly where automation will drive the most value. - Deploy with ZBrain™
These use cases are then handed off to ZBrain™, The Hackett Group’s Gen AI development engine, to build and orchestrate agentic workflows. That means real, autonomous execution—guided by business logic and process data. - Run It with Celonis Orchestration
The final step? Scale. Celonis’ orchestration engine ensures these workflows operate within real-world business systems and deliver sustainable performance improvements.
Real Intelligence, Real Outcomes
“We’re helping companies move from intention to action and impact,” said Ted Fernandez, Chairman and CEO of The Hackett Group. “Celonis process intelligence lets companies understand how their business runs. AI XPLR™ identifies and designs solutions, and ZBrain™ drives the change.”
Or as Carsten Thoma, President and Board Director at Celonis, put it, “We are enabling the operations of the future: AI-driven, continuously learning, and improving.”
In other words, this is not AI for the sake of AI. It’s a data-informed approach to build the next-gen enterprise, where systems self-diagnose, AI agents continuously optimize, and executives finally get a clear line of sight between tech investments and business outcomes.
The Bigger Picture: AI With Guardrails
As generative AI continues to spread across the enterprise, one challenge looms large: how to deploy it with clarity, context, and control. That’s exactly what this partnership delivers.
- Clarity: Organizations can benchmark against Digital World Class® performance, knowing exactly where they stand.
- Precision: AI use cases are driven by actual process data—not guesswork.
- Actionability: ZBrain™ turns insights into automated agentic workflows that are both intelligent and traceable.
It’s a closed-loop system for transformation—with governance, benchmarks, and execution built in.
For enterprise leaders buried in dashboards and strategy decks, this collaboration offers a way out: a proven, structured approach to enterprise AI that finally lives up to its promise.
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