Samsung Doubles Down on Galaxy AI, Aims for 400M Devices by 2025
In a bold move that underscores its growing investment in mobile AI, Samsung has announced plans to expand Galaxy AI to over 400 million devices globally by the end of 2025. Building on a strong 2024 rollout across 200 million devices, the Korean tech giant is now setting the stage for what it calls a “smarter, more intuitive future”—and it’s putting AI at the heart of your smartphone.
The effort, anchored by the Galaxy S24 and soon the S25 series, marks one of the largest AI deployments ever across consumer hardware. At the center of this expansion? A tighter partnership with Google and an increasingly AI-savvy user base eager for more personalized, responsive tech.
Gemini and Galaxy: A Growing Alliance
Samsung’s AI play isn’t going it alone. Google’s Gemini, its multimodal large language model, is now deeply integrated across Galaxy devices—powering features from personalized replies to live video enhancements.
Usage of Gemini has tripled among Galaxy S series users, a sign that Samsung’s approach to embedding AI across its ecosystem—from phones to foldables to wearables—is resonating with consumers.
“Gemini works seamlessly across Samsung devices, connecting with first-party apps to deliver helpful and personalized responses,” said Mindy Brooks, VP of Android Consumer Product & Experience at Google.
For instance, Gemini on Galaxy Flip devices taps into the foldable’s front-facing camera to supercharge video features, while Galaxy Watch users now benefit from contextual prompts based on synced phone data—pushing mobile AI into truly ambient territory.
Users Are Talking—and AI Is Listening
Samsung’s commitment to AI isn’t just about hitting numbers—it’s responding to how people actually use their phones.
A recent study by Symmetry Research commissioned by Samsung reveals a clear behavioral shift:
- 47% say their routines would be disrupted without AI tools like smart notifications, voice assistance, or AI-powered search.
- 45% use voice commands just as often as they type, signaling a broader pivot to hands-free, natural interaction.
This reflects a broader trend in mobile tech: AI is becoming less of a feature and more of a foundation. Samsung’s AI ambition is about making those interactions feel intuitive, invisible, and proactive—more of a helpful presence than a digital assistant waiting for a prompt.
Mobile AI for the Many, Not the Few
While some tech execs have declared the dawn of a “post-smartphone era,” Samsung’s take is more grounded. The future, according to the company, is not about ditching the smartphone—it’s about making it smarter.
“We’re building a future where your devices don’t just respond. They anticipate, see, and work quietly in the background,” said Jisun Park, EVP and Head of Language AI Team at Samsung.
This includes a continued push for on-device AI that preserves privacy, multimodal features that understand voice, touch, and visual cues, and cross-device intelligence that makes your entire Samsung ecosystem feel like one seamless, thinking system.
And with Galaxy AI rolling out to an additional 200 million devices in the next 18 months, it’s clear Samsung is betting big that the smartphone—powered by AI—still has a lot of life left.
Power Tomorrow’s Intelligence — Build It with TechEdgeAI.
