QuantumPath, the agentic media planning and buying platform designed “by traders, for traders,” has appointed industry veteran Jeffrey Hirsch as its new CEO. The move signals an aggressive push to bring QuantumPath’s AI-native platform to mid-market agencies and brands across North America.
The platform promises to tackle one of advertising’s most persistent headaches: fragmented, error-prone media workflows. By integrating directly with major demand-side platforms (DSPs), QuantumPath centralizes campaign management, automates complex setups, and highlights the metrics that truly drive performance. Early tests suggest campaign setup times have dropped from four hours to mere minutes, while error rates are down by more than 50%.
“Manual campaign management can’t keep pace with the speed and complexity of modern advertising,” Hirsch said. “QuantumPath empowers planners and traders to do more with less, unlocking the full potential of their DSPs through agentic AI. It’s the future operating system for media buyers.”
Hirsch brings deep adtech experience to the role. He previously served as CEO of AudienceScience, Chief Commercial Officer at PubMatic, and co-founded Fastclick. He had been advising QuantumPath before stepping in full-time, drawn by its practitioner-driven approach and AI-powered workflow automation.
QuantumPath was founded by Gautham Maediratta and Abhay Mahajan, who built the platform to solve their own campaign management challenges. The company also counts AI adtech pioneer Kenneth Rona and former AudienceScience CTO Basem Nayfeh among its strategic advisors, underscoring its commitment to combining operational expertise with cutting-edge technology.
As digital ad ecosystems grow more complex and mid-market advertisers look for efficiency, QuantumPath’s approach could offer a competitive edge. By consolidating fragmented processes and leveraging agentic AI, the platform positions itself as a serious alternative to traditional, manually intensive campaign tools—a space that rivals like The Trade Desk and MediaMath have dominated.
For mid-sized agencies and brands, this could mark a shift from error-prone, slow workflows to a more intelligent, streamlined approach—an evolution adtech insiders have been anticipating. Hirsch’s leadership may well be the catalyst that brings QuantumPath from niche practitioner tool to mainstream adoption.
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