Qualified, a leader in agentic marketing, has unveiled Piper for Demandbase, a new integration that allows Demandbase customers to leverage the #1 AI SDR agent to autonomously engage and convert high-value target accounts. The integration promises to enhance account-based marketing (ABM) efforts while maximizing the impact of Demandbase investments.
“Piper is amazing on the front lines. Now our reps can focus on visitors from high-priority accounts,” said Hannah Jordan, Director of Digital Marketing at Demandbase. Denisa Halandova, Marketing Operations Lead at Bloomreach, added, “We’re creating almost twice as many qualified opportunities this year, and Piper is a huge part of that success.”
How Piper Works
Piper acts as an AI SDR superagent, intelligently engaging buying groups across a marketer’s most important channels, including websites and email inboxes. Key use cases include:
- Real-time website engagement: Piper combines Demandbase insights with contextual data to initiate personalized 1:1 conversations with ICP buyers as they visit your site, accelerating their path from interest to conversion.
- Targeted nurture campaigns: Whether via email or live chat, Piper presents the most relevant marketing offers based on ABM tier, buying stage, or topics of interest to keep target accounts engaged.
- Discovery of net-new accounts: When a visitor outside the target account list lands on the website, Piper leverages Demandbase to identify if they match the ideal customer profile and qualifies them for next steps.
- Omnichannel ad campaign integration: Piper delivers personalized greetings to buyers clicking through targeted ad campaigns, ensuring seamless engagement across marketing channels.
- Collaboration and account insights: Piper integrates with Slack to keep account owners informed of activity and guide next-best actions, improving coordination and effectiveness across teams.
Hundreds of joint Demandbase and Qualified customers—including Epson America, Braze, SentinelOne, Bloomreach, and Crunchbase—are already using Piper to supercharge ABM efforts and accelerate pipeline growth.
With Piper for Demandbase, marketers gain a powerful tool that automates high-touch engagement, uncovers hidden pipeline, and amplifies the ROI of their account-based marketing strategies.3
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