As AI-powered shopping agents transform how consumers search, compare, and buy products, Parcel Perform is stepping in with a timely innovation. The delivery experience leader today announced the enterprise beta launch of AI Commerce Visibility, the first platform designed to help e-commerce brands measure, manage, and improve their visibility across AI-driven shopping tools like ChatGPT, Perplexity, Gemini, and Copilot.
Under the slogan “Found by AI, Chosen by Shoppers,” the new solution introduces a radical shift for online retailers navigating what Parcel Perform calls “AI Commerce.”
When a consumer asks an AI agent, “What’s the best store for running shoes in NYC?”—the recommendation isn’t just based on keywords anymore. It factors in delivery speed, return policies, customer satisfaction, and other operational metrics. According to Parcel Perform, this represents a new marketing discipline: Generative Engine Optimization (GEO)—where visibility is earned through performance, not promises.
The Rise of AI-Driven Shopping Discovery
Parcel Perform’s CEO and Co-Founder, Dr. Arne Jeroschewski, said the shift toward AI-driven product discovery is accelerating faster than expected.
“Thirty-nine percent of consumers now use AI for product exploration. The biggest risk for brands is no longer a bad ad campaign—it’s invisibility,” said Jeroschewski. “The era of AI Commerce will be won on operational performance, not marketing promises. Brands that understand how AI assesses their product offering today will dominate tomorrow.”
He emphasized that AI Commerce Visibility aims to arm brands with data-driven insight into how AI engines evaluate and recommend them, bridging the gap between operational excellence and discoverability.
Inside AI Commerce Visibility
The platform provides a 360-degree framework to understand and optimize a brand’s “AI presence” across the web. Parcel Perform has built AI Commerce Visibility around four key capabilities:
- Focus: AI Commerce Lens
Offers a holistic view of brand performance across four dimensions—Brand Visibility, Product Dominance, Channel Attribution, and AI Trust Signals—to reveal how AI systems weigh each factor in their recommendations. - Monitor: Decode AI Presence
Tracks visibility gaps and exposure across all major AI assistants, including ChatGPT, Gemini, Perplexity, Microsoft Copilot, DeepSeek, Grok, and Google AI Overviews, while analyzing performance across languages, geographies, and purchase intent. - Insights: Benchmark Competitors
Provides a real-time AI Visibility Score, enabling brands to benchmark against competitors and detect shifts in ranking or sentiment before they impact conversions. - Action: Fix AI Commerce Presence
Moves beyond analytics to actionable steps, offering AI-verified recommendations to enhance webstore structures, content quality, and operational trust signals that influence AI algorithms.
Why This Matters
Parcel Perform’s launch highlights an emerging reality: AI-driven discovery is becoming the new front page of e-commerce. Just as search engines created the SEO industry, conversational AI tools are giving rise to GEO (Generative Engine Optimization)—and early adopters stand to gain most.
For brands, the implications are significant. In a landscape where AI agents act as digital concierges, optimizing for speed, transparency, and reliability may soon outweigh traditional keyword or ad-based marketing.
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