In the age of AI-driven sales engagement, speed, scale, and seamless communication are everything. Orum, the AI Conversation Engine built for revenue teams, has found its backbone in Vonage, a part of Ericsson (NASDAQ: ERIC)—integrating Vonage’s Voice and Video APIs to power millions of calls, deliver real-time coaching, and accelerate its global expansion.
“Partnering with Vonage empowers us to raise the bar in the sales engagement space,” said Colin Specter, SVP of Revenue at Orum. “Vonage APIs provide the flexibility and reliability we need to support our clients’ global ambitions. Whether it’s seamless voice connectivity or video-powered coaching, Vonage helps us create smarter tools for sales teams worldwide.”
7 Million Minutes, 125 Countries, One Platform
Orum’s AI-driven dialer now runs on Vonage’s global infrastructure—handling over 7 million voice minutes each month across more than 125 countries. Using Vonage’s Voice API, Orum acquires more than 100,000 phone numbers monthly, simplifying the logistics of international communications.
The result: faster onboarding for enterprise clients and smoother outbound calling for sales reps operating in highly regulated, globally distributed environments.
Vonage’s APIs also streamline international number provisioning and outbound reliability, critical for ensuring compliance and call quality at scale—a non-negotiable for AI-assisted outreach platforms.
Real-Time Coaching for the Distributed Sales Floor
Beyond voice, Orum has integrated the Vonage Video API to create what it calls the “virtual sales floor”—a digital workspace where managers can observe, coach, and collaborate with reps in real time.
These live video coaching sessions enable managers to jump into active conversations, provide AI-guided feedback, and improve performance across dispersed teams. In a hybrid sales world, this kind of instant, AI-augmented coaching is fast becoming a competitive differentiator.
“Orum’s platform capitalises on Vonage’s advanced communications capabilities to effectively scale globally,” said Christophe Van de Weyer, President and Head of Business Unit API for Vonage. “By integrating Vonage APIs, Orum enjoys a distinct advantage, offering unmatched tools for international scalability, operational excellence, and differentiated customer experiences.”
Scaling Human Connection in the AI Era
Now active in over 160 countries and spanning industries from financial services and e-commerce to cybersecurity, Orum is proving that AI doesn’t have to come at the expense of human connection.
Its partnership with Vonage—known for powering cloud communication for global enterprises—illustrates how AI and API-driven communications can work hand in hand to transform how businesses engage customers, train teams, and expand globally.
In a sales tech market increasingly defined by automation, Orum and Vonage are betting that the future belongs to AI that amplifies human performance, not replaces it.
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