Hightouch, a leading data and AI agent platform for marketers, has appointed Akilesh Bapu, co-founder and former CEO of healthcare AI startup Deepscribe, as Head of AI Product Development. Bapu, a Forbes 30 under 30 honoree, brings extensive experience building AI platforms that scale, having led Deepscribe’s growth through multiple funding rounds and partnerships with major health systems.
At Hightouch, Bapu will drive the company’s AI product strategy, focusing on autonomous, context-aware marketing agents built on Hightouch’s Composable CDP platform. These agents aim to leverage enterprise data for intelligent, self-optimizing workflows across marketing operations.
Agentic AI Meets Marketing
Marketing is a natural fit for agentic AI, due to its closed-loop, data-driven nature. Hightouch’s platform integrates with major data ecosystems—including Snowflake, Databricks, and Google—enabling agents to reason at scale with enterprise-grade context. The goal is to create AI workflows that operate autonomously, continuously optimizing campaigns and actions to deliver measurable outcomes.
“Akilesh’s track record of building transformative AI products and his conviction around the future of agentic workflows make him an extraordinary addition to the team,” said Tejas Manohar, co-founder and CEO of Hightouch. “Together, we’re building the most advanced AI marketing agents in the industry.”
Bapu added, “As foundation models rapidly commoditize, the real breakthroughs will emerge at the application layer. Hightouch’s combination of deep enterprise data access and agentic reasoning creates the conditions for AI marketing agents that not only assist, but truly operate autonomously to drive measurable outcomes.”
With this hire, Hightouch is signaling its commitment to advancing enterprise-grade agentic AI in marketing, combining sophisticated data integration, AI reasoning, and autonomous decision-making to help organizations optimize campaigns and customer engagement at scale.
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