When Gordon Murray Group (GMG) builds a car, it’s not just another vehicle—it’s a hand-crafted, meticulously engineered performance machine. Now, the British automotive innovator behind the T.33 supercar range is taking a similar approach to its digital transformation, swapping gears into IFS Cloud as its new operational backbone.
The move, announced today by IFS, marks a significant upgrade for the long-time customer. GMG will rely on IFS Cloud’s composable architecture and Industrial AI capabilities to streamline production, enhance efficiency, and scale its operations over the next five years—just in time for new models to roll off the line.
Supercars Meet Industrial AI
IFS Cloud isn’t just another enterprise suite bolted onto a manufacturing process. For GMG, it promises real-time data visibility, smarter decision-making, and evergreen upgrades—essential when building low-volume, high-precision vehicles where inefficiencies aren’t an option.
From supply chain and finance to project management and manufacturing, the system is designed to integrate every corner of GMG’s operations. The goal: free engineers and designers from operational noise so they can focus on what matters most—engineering supercars that rival Ferrari and McLaren in both innovation and exclusivity.
Why It Matters
The automotive sector is in the midst of a massive digital overhaul. Legacy ERP systems are being swapped out for cloud-first platforms, and AI is increasingly embedded in the operational core—not just tacked on as analytics. GMG’s adoption of IFS Cloud underscores this shift.
While rivals chase electrification and autonomous tech, GMG is betting that Industrial AI and digital agility are just as crucial to maintaining its edge in performance craftsmanship. It’s a reminder that “digital transformation” isn’t just for mass-market automakers; even boutique manufacturers need a modern backbone to scale efficiently.
Voices From the Pit Lane
Phil Lee, CEO at Gordon Murray Group, framed the decision as essential for staying ahead:
“We need a platform that evolves with us—delivering scalability, intelligence, and a unified data foundation. With IFS Cloud, we gain the agility and power to keep our operations as advanced as the vehicles we engineer.”
IFS, for its part, sees GMG as proof of how Industrial AI can redefine niche manufacturing. Stephanie Poore, Managing Director UK, Ireland and Benelux at IFS, called GMG “a benchmark for cutting-edge automotive design,” adding that the platform will bring “new levels of precision and performance” to its operations.
The Bigger Picture
This isn’t just a software upgrade; it’s about future-proofing a supercar maker in a rapidly evolving industry. If GMG pulls it off, IFS could become the go-to industrial AI partner for other specialist automakers looking to balance craftsmanship with scalability.
Because in the race to blend tradition with tech, the winners won’t just be the fastest cars—they’ll be the smartest operations.
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