Gain Theory, the global marketing effectiveness and foresight consultancy, is set to sponsor the 2025 ANA Measurement and Analytics Conference, running September 8–10 in Chicago. As the official data and measurement partner of the Association of National Advertisers (ANA), Gain Theory is putting its expertise front and center for marketers hungry for smarter insights.
On September 8 at 3:15 PM, Gain Theory Managing Partner Marina Stuefer and BetMGM’s Director of Marketing Analytics, Hannah Wilkinson, will lead a session titled “The Measurement Advantage: Smarter Moves for Bigger Wins.” The talk promises to explore how top-performing brands are transforming marketing effectiveness programs to deliver higher impact, faster.
Attendees will discover strategies for optimizing high-impact investments—including creative, sponsorships, and influencer marketing—while learning how to accelerate insights at the speed of business. The session emphasizes bridging the gap between recommendations and real-world activation, fostering a culture where data-driven decisions directly drive growth.
“In today’s fast-paced marketing landscape, the most successful brands aren’t just spending smarter—they’re measuring smarter,” said Stuefer. “The companies seeing the most value focus on evaluating all growth drivers, delivering insights when decision-makers need them, and embedding data-informed thinking across their organization.”
Adding to the buzz, Gain Theory will unveil Creative Effectiveness Decoded: A Guide to Data-Informed Creative Impact, a new guide that breaks down how marketers can measure creative impact on sales and optimize assets to maximize ROI. The resource provides a step-by-step approach, actionable recommendations, and a practical checklist for immediate implementation.
The three-day ANA event will gather top marketers, analysts, and industry experts to tackle the hottest topics shaping marketing measurement in 2025—from AI-driven insights and retail media networks to CTV, outcome measurement, and evolving privacy regulations. For marketing analytics leaders, the conference is shaping up to be both a thought leadership hub and a strategic playbook for real-world growth.
Founded in 1973, Gain Theory has spent decades helping ambitious brands accelerate growth by embedding data-informed insights at the heart of investment decisions. Its involvement in the ANA conference highlights the consultancy’s commitment to equipping marketers with tools and frameworks that turn measurement into measurable results.
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