Forter, the trust platform for digital commerce, has unveiled a suite of AI innovations designed to give merchants faster, deeper insights and enhanced visibility over their operations—just in time for the 2025 peak shopping season. The new tools aim to help merchants combat the rising tide of agentic commerce and AI-driven fraud.
“AI is fundamentally reshaping digital commerce—from customer experience to operations to fraud tactics,” said Eran Vanounou, CTO at Forter. “Our latest innovations give businesses the speed, insight, and confidence to navigate peak season with ease.”
Forter Prism: AI Copilot for Merchants
At the center of Forter’s update is Forter Prism, an in-portal AI copilot designed to simplify workflows and surface actionable insights. Key features include:
- Instant answers: Merchants can query Forter Prism conversationally to understand performance metrics, uncover trends, and automatically generate operational dashboards.
- Transactional investigation: Prism surfaces the data behind approvals and declines, summarizing decisions in plain language to help teams act faster.
“Every retailer, merchant, and direct-to-consumer brand is looking to be more efficient—not just for cost savings, but to keep pace with rapidly evolving consumer expectations,” said Rachel Levy, COO at Brooklinen. “With Forter Prism, retailers gain another major innovation supporting the balance of revenue and consumer satisfaction.”
Agentic Activity and Network Benchmarks
The rise of agentic commerce—transactions influenced or executed by AI agents—has created a visibility gap for many merchants. Forter reports a 2,107% surge in agentic activity in its network over the last six months and a 202% increase in automated fraud attempts over the past year.
To address this, Forter has expanded its Agentic Activity dashboard with:
- Network benchmarks: Compare a merchant’s AI-driven traffic to Forter’s global network of 400,000 businesses.
- Granular insights: Break down activity by region and vertical.
- AI-generated explanations: Understand the behavior driving agentic commerce.
These enhancements aim to give merchants the tools to identify emerging threats, optimize operations, and prioritize resources more effectively.
As AI and agentic systems increasingly influence commerce, Forter’s updates offer businesses a competitive edge by combining fraud detection, actionable insights, and operational efficiency—all in a single, AI-powered platform.
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