FADEL®, a leader in AI-driven brand compliance and licensing software, announced plans to join AWS Marketplace and become an Agentic AI Partner, marking a major milestone in its cloud and AI strategy. The move aims to simplify enterprise procurement, accelerate go-to-market workflows, and deploy intelligent automation across FADEL’s SaaS offerings.
“AWS Bedrock Agentic AI enables us to deploy adaptive agents that streamline licensing and marketing operations, boosting productivity and innovation,” said Tarek Fadel, Founder and CEO, FADEL. “Together with Labra, we’re scaling this impact and leading the next era of AI-driven transformation.”
Strategic Cloud and AI Expansion
FADEL is partnering with Labra, a Cloud GTM platform, to accelerate its AWS Marketplace presence and deploy AI agents using the AWS Bedrock Agentic AI platform. Labra will support FADEL by:
- Ensuring AWS Marketplace readiness, including technical, operational, and commercial requirements.
- Facilitating Agentic AI adoption to streamline co-sell motions and GTM processes.
- Expanding cloud go-to-market strategy, enabling efficient enterprise transactions and AI-powered workflows.
“FADEL’s commitment to innovation aligns perfectly with Labra’s mission,” said Sridhar Adusumilli, CEO of Labra. “Through AWS Marketplace and Agentic AI, we’re enabling them to transform how they transact, engage, and deliver insights to enterprise and mid-market buyers.”
Driving Smarter Licensing and Brand Compliance
By leveraging AWS Marketplace and Agentic AI, FADEL aims to:
- Reach new enterprise buyers through AWS’s storefront.
- Simplify procurement by enabling purchases through AWS accounts.
- Enhance customer engagement and operational efficiency via AI-powered adaptive agents.
FADEL’s platform automates talent and content rights management across media, advertising, life sciences, consumer goods, and publishing, while streamlining royalty processing. Integrating AI into these workflows enables faster decision-making, greater compliance, and scalable revenue management.
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