Evolv AI wants to make digital experimentation faster and smarter—and just in time for the holiday crunch. The company today announced a new AI-powered workflow that lets marketing, product, and growth teams move from idea to live A/B test in minutes, instead of weeks. To sweeten the launch, Evolv AI is offering two months free with unlimited A/B tests for new customers who sign up before October 1.
From Idea to Test in One Platform
Traditional experimentation is notorious for bottlenecks—debates over which ideas to test, design and engineering handoffs, and slow measurement cycles. Evolv AI’s new release combines those steps into a single system:
- Ideate – Feed business context (journeys, datasets, brand guidelines) into Evolv AI, which generates and ranks a custom experimentation roadmap by estimated impact.
- Plan – Align stakeholders and set a clear testing pipeline.
- Prototype – Use the AI-driven Web Editor, powered by Level-4 code generation, to spin up test variations with minimal design or engineering effort.
- Deploy & Learn – Launch A/B tests and feed learnings back into the roadmap, which Evolv continuously refines based on real user behavior.
Level-4 Code Generation: A Smarter AI Editor
The release builds on Cali, Evolv AI’s chat-based Web Editor. The new Level-4 code generation brings visible progress cues—like screenshots, code validation, and a final “Completed” confirmation. Cali can even design new components, iterate multiple times, and evaluate its own work, aiming for greater accuracy than earlier generative systems.
In practice, that means less back-and-forth between teams and faster test deployment at scale.
Real-World Impact in 90 Days
Evolv AI claims businesses can see measurable results in under three months, thanks to experiments optimized for both speed and precision. By automating ideation and streamlining prototyping, teams free up resources to focus on customer experience improvements that actually drive growth.
“This release represents a major step forward for digital experimentation,” said Megan Wells, VP of Marketing at Evolv AI. “For the first time, businesses can manage the entire optimization lifecycle in one place—from identifying the right opportunities to validating them in-market—without the delays that slow down innovation.”
Holiday-Ready Trial Offer
To encourage adoption ahead of peak retail season, Evolv AI is offering two months free with unlimited A/B tests for new customers. The package includes:
- Fully managed onboarding and support – no-cost setup, strategy, and execution.
- Holiday readiness guarantee – designed to unlock conversion lift before traffic spikes.
- Limited availability – enrollment closes October 1.
More details are available on the Evolv AI holiday readiness page.
Why It Matters
Marketers have long struggled with experimentation delays caused by drawn-out debates, siloed prototyping, and manual test launches. Evolv AI’s new workflow positions AI not as a helper but as the engine of the entire experimentation lifecycle, bridging the gap between ideas and validated outcomes.
For brands staring down holiday demand, speed isn’t just nice to have—it’s critical. Evolv AI’s bet is that reducing the time from idea to impact could be the competitive edge businesses need this season.
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