Finding the perfect track for a video can be an endless scroll through playlists — but Epidemic Sound wants to end that grind. The world’s leading soundtracking platform has unveiled an AI-powered soundtracking Assistant, a conversational tool that helps creators find music and sound effects simply by chatting in natural language.
Currently available in Beta via Epidemic Sound Labs, the Assistant is designed to understand the creative intent behind a creator’s search — not just the keywords. That means instead of typing “upbeat indie pop,” users can say things like “I need something cinematic that starts slow and builds to a big emotional finish,” and the Assistant will deliver relevant suggestions — plus creative directions to explore and refine.
“Assistant is like having your own personal soundtracking sidekick,” said Sam Hall, Chief Product Officer at Epidemic Sound. “It’s about using AI to empower human creativity, not replace it. We want creators to spend less time searching and more time creating.”
Soundtracking, Simplified
The AI Assistant acts like a collaborator that understands music language, emotional tone, and storytelling context. Creators can iterate naturally — refining the vibe, pacing, or mood of their request — while the Assistant updates suggestions in real time.
It’s an evolution from basic search boxes toward semantic sound discovery, where the system interprets nuance and creative intent instead of relying on rigid tags. This aligns with a broader trend across creative AI tools, where conversational interfaces are replacing complex filters and manual searches.
For content creators working under tight timelines, the benefit is obvious: less time digging through catalogs, more time polishing the final cut.
Part of a Bigger AI Play
The Assistant follows Epidemic Sound’s Adapt feature, launched earlier this year, which lets users edit, shape, and customize tracks directly to fit their content. Together, the tools mark a growing shift in the company’s strategy — integrating AI not as a replacement for musicians, but as an accelerator for creators and a revenue enabler for artists.
Epidemic Sound, which licenses royalty-free music to millions of content creators and brands worldwide, has long positioned itself as a bridge between AI innovation and artistic integrity. While others in the industry have sparked controversy over AI-generated music, Epidemic’s approach leans on AI as an enhancer — helping creators work faster while keeping human artistry at the core.
The launch also arrives as competitors like Adobe Stock Audio, Artlist, and Soundstripe experiment with their own AI search tools, but Epidemic Sound’s conversational approach could set a new standard for intuitive, creator-first design in the audio licensing space.
What’s Next
Still in Beta, the Assistant is available through Epidemic Sound Labs, where the company tests experimental features with its creator community. Early feedback will likely shape how the AI evolves — especially around tone recognition, genre matching, and integration into video editing workflows.
If Adapt gave creators new control over music customization, the AI Assistant tackles the front end of the workflow: finding inspiration faster. Together, they make a compelling pitch for the future of soundtracking — one that feels less like searching a database and more like collaborating with a creative partner who speaks your language.
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