Epidemic Sound, the global soundtracking platform, is turning heads in the creator economy with its latest integration: the AI-driven Studio workflow is now embedded directly into Adobe Premiere Pro. This means millions of creators—from YouTubers to professional videographers—can now generate cohesive soundtracks without leaving their editing environment.
Traditionally, crafting a soundtrack has required time-consuming back-and-forth between editing software and external audio tools. With Studio in Premiere Pro, creators can highlight a clip, and the AI instantly drafts a legally safe soundtrack—complete with high-fidelity WAV and MP3 music from Epidemic Sound’s roster of professional artists, Hollywood-grade ambient noises, and foley effects like shattering glass or footsteps.
“We know that millions of the world’s creators use Adobe Premiere Pro as their editor of choice, and for them, every minute saved is crucial,” said Sam Hall, Chief Product Officer at Epidemic Sound. “Studio embodies our belief that AI should empower, not replace, human creativity.”
The integration isn’t just about speed—it’s about control. Creators can tweak every element of the generated soundtrack, moving, trimming, or adjusting individual clips directly on the timeline. Legal safety is baked in, ensuring artists are fairly remunerated while their work remains protected—a pressing concern in today’s sprawling content landscape.
This move follows the launch of Epidemic Sound’s Assistant and Adapt tools, which previously allowed creators to edit and customize music while supporting artist compensation through bonus pools. Now, Studio streamlines the entire workflow, reducing friction for editors while maintaining the human touch on creative decisions.
The timing is notable: AI-assisted content creation is accelerating across the media industry, from automated video editing to generative sound design. By embedding Studio in Premiere Pro, Epidemic Sound positions itself ahead of competitors, including Artlist and Soundstripe, who offer music libraries but lack the same seamless AI-assisted editing integration.
For brands and creators alike, the implications are clear: faster soundtracking, legally safe content, and the ability to focus on storytelling rather than the mechanics of scoring. In an era where content speed often dictates engagement, Studio could be a game-changer.
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