When Italian banking group Credem talks about Wellbanking, it’s not just a slogan—it’s a blueprint for sustainable, human-centered innovation. The bank has now taken that vision a step further by extending its partnership with Google Cloud to bring Google Workspace with Gemini, Google’s generative AI suite, directly into the hands of employees across the organization.
The move positions Credem among the first major European banks to integrate generative AI into daily workflows, blending automation and creativity to drive productivity, improve service, and foster a forward-thinking corporate culture.
Generative AI Meets “Wellbanking”
For Credem, the addition of Gemini in Google Workspace—which includes AI assistants in Docs, Gmail, Sheets, and other tools—goes beyond efficiency. It’s about reimagining how people work in a regulated, high-stakes industry like banking.
By leveraging Gemini’s natural language and summarization capabilities, employees will be able to analyze data, summarize documents, and retrieve information in seconds. The idea is to free up time spent on routine administrative work, letting staff focus on “higher value-added activities,” from strategic decision-making to personalized client service.
“We want to provide people with tools to work better, more efficiently, and dedicate more time to value creation,” said Piergiorgio Grossi, Chief Innovation & Data Officer at Credem. “Generative AI isn’t just a technological evolution—it’s a mindset shift.”
That mindset, he added, is central to Credem’s Wellbanking philosophy: creating sustainable value and well-being for employees, customers, and communities alike.
Beyond Email and Spreadsheets: Building an AI-Ready Workforce
Integrating generative AI into the daily life of a 500-branch bank is no small task. To make it stick, Credem is backing the rollout with a company-wide AI skills initiative, including over 30,000 hours of targeted training this year alone.
The program begins with an AI skills assessment of the workforce, followed by hands-on workshops to ensure employees understand both the opportunities and limitations of generative tools. The goal, according to Antonella Indelicato, Head of Personnel, is to build a “genuine cultural shift.”
“To maintain competitiveness, it’s not enough to have the right tools,” Indelicato said. “You must cultivate a culture that promotes adaptability and continuous growth.”
In an era where AI anxiety is rising across industries, Credem’s emphasis on people-first adoption—grounded in ethics, education, and transparency—sets a noteworthy precedent for other European financial institutions.
AI That Learns—and Listens
While Workspace with Gemini will tackle day-to-day tasks, Credem is also exploring deeper AI integrations through Google Cloud’s Gemini Enterprise and Vertex AI platforms. These tools could enable the creation of AI agents—semi-autonomous programs capable of planning, executing, and learning from complex tasks.
The bank says any such implementation will adhere strictly to industry regulations and data protection standards, ensuring that AI is deployed responsibly and securely.
“We’re proud to support Credem on its innovation journey,” said Raffaele Gigantino, Country Manager Italy at Google Cloud. “With Google Workspace with Gemini, Credem’s employees will have tools that increase productivity and simplify collaboration—always keeping data security as a priority.”
Part of a Broader Digital Transformation
This isn’t Credem’s first collaboration with Google Cloud. The partnership began with the bank’s migration to cloud infrastructure and strategic data management initiatives, which laid the foundation for today’s AI expansion.
By bringing AI directly into productivity tools, Credem is effectively connecting the dots between its back-end modernization and front-line user experience—a strategy increasingly common among financial institutions aiming to stay competitive in a rapidly digitalizing sector.
Banks across Europe, from BBVA to Deutsche Bank, are also experimenting with generative AI to streamline operations and enhance customer service. But Credem’s approach—embedding AI across both business processes and employee development—may be among the most holistic to date.
Why It Matters
Generative AI in banking isn’t just about saving time—it’s about redefining how knowledge work happens. Credem’s Gemini rollout demonstrates that with the right training, guardrails, and mindset, AI can augment human potential rather than replace it.
If successful, the initiative could serve as a model for responsible AI adoption in financial services, where trust, regulation, and innovation must coexist.
As Grossi noted, the real transformation isn’t technological—it’s cultural. And for a bank whose motto is about working well to live well, that’s exactly the kind of evolution that could turn Wellbanking into more than just a brand—it could make it a benchmark for the future of work.
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