If you’ve ever spent hours editing a demo video or re-recording a walkthrough for the fifth time, Consensus just dropped the feature you’ve been waiting for. The Demo Automation leader has unveiled AI Video Content, a new integration powered by Trupeer, that promises to make creating professional product demos as easy as clicking “record.”
With this new AI-powered feature, users can turn a basic screen recording into a polished, branded, multilingual video—complete with AI voiceovers, avatars, and documentation—in just minutes. The company says the tool is designed to eliminate post-production altogether, streamlining how sales, presales, and marketing teams produce customer-facing content.
From Screen Recording to Studio-Grade Demo
The idea is simple but transformative: record your screen once, and the platform does the rest. AI Video Content automatically refines your script, removes filler words, and adds realistic voiceovers or even AI presenters to make the final cut feel human and engaging.
For those working across global markets, the system offers instant translation into 20+ languages, along with subtitle generation for accessibility. It also handles visual polish—adding zooms, cursor highlights, and clean transitions that typically require professional editing software.
In other words, it’s like having a full production studio—and a multilingual editor—built into your sales tech stack.
“Our partnership with Trupeer is a game-changer for content creation,” said Adam Freeman, SVP of Global Partnerships & Strategic Alliances at Consensus. “By integrating their AI-powered capabilities into the Consensus platform, we’re helping teams create high-impact demos quickly and effortlessly, accelerating deal cycles and closing bigger wins.”
The AI Content Engine Behind It
Trupeer’s generative video technology, now powering Consensus’ new feature, was designed to bridge the gap between raw demo footage and professional-grade output.
“Together, we’re helping teams create professional-grade content faster than ever before,” said Pritish Gupta, Co-Founder of Trupeer. “Our mission is to make video creation seamless, accessible, and impactful—and this partnership amplifies that vision.”
The integration brings Consensus one step closer to what it calls “AI-first demo automation”—a model that uses artificial intelligence to scale not just video creation, but the entire demo lifecycle.
The company has long been known for its interactive demo automation tools, which allow organizations to personalize product demos for each buyer without requiring live sessions. The addition of AI Video Content expands that capability into video storytelling and documentation, unifying content creation across departments from sales to customer success.
Key Features at a Glance
- Professional-Grade Demos Every Time: AI transforms any screen recording into a smooth, branded video.
- AI Script & Voiceovers: Removes filler words, adds natural AI voices or virtual presenters.
- Visual Enhancements: Zooms, callouts, and cursor emphasis—all automatically applied.
- Multilingual Support: Instant translation into 20+ languages, plus subtitles.
- Automated Documentation: Generates branded, step-by-step manuals and product guides from the same recording.
- On-Brand Customization: Applies company logos, color schemes, and templates.
- Maintenance at Scale: Updates demos and guides without re-recording.
Why It Matters
The launch comes at a time when video content creation is exploding across B2B sales and marketing, yet many teams still struggle with bottlenecks—editing, localization, and version control chief among them.
AI Video Content’s promise lies in eliminating those friction points. With its automated cleanup and translation tools, it could help companies scale demo production without scaling headcount—a crucial edge in today’s efficiency-driven SaaS market.
It also speaks to a broader trend: AI isn’t just helping teams analyze data or write content; it’s redefining how visual communication happens inside B2B organizations. Platforms like Synthesia, Runway, and Pika Labs have shown what’s possible in generative video, but Consensus is one of the first to bring those capabilities directly into the sales enablement and presales space.
That makes this integration more than just a flashy add-on—it’s a sign that AI is becoming embedded in the very workflow of enterprise storytelling.
The Bigger Picture: The Rise of AI-First Sales
Consensus has steadily positioned itself at the intersection of AI and presales automation. By adding Trupeer’s generative capabilities, the platform now covers nearly every stage of the buyer engagement journey—from interactive demos to AI-enhanced video to automated documentation.
The message is clear: in a world where prospects expect personalization, clarity, and speed, AI-assisted content creation is no longer a luxury—it’s table stakes.
As Freeman put it, the collaboration isn’t just about saving time; it’s about turning every team member into a content powerhouse, capable of producing studio-quality assets without ever leaving the platform.
That’s a bold promise—but given the pace of AI adoption across enterprise tech, it might just be the new normal for demo automation.
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