Brazil’s financial sector is in the middle of a data-sharing revolution—and a fintech challenger has just taken the lead.
CloudWalk, the company behind InfinitePay and Jim.com, has climbed to the top of Brazil’s Open Finance rankings, outpacing both traditional banks and larger fintech rivals. According to consulting firm Bip, InfinitePay now holds 19.5% of all business account data-sharing consents—a stunning 97% increase since May 2025.
For a fintech serving small and micro businesses, overtaking institutions with deeper pockets and bigger corporate portfolios is no small feat.
What Open Finance Means in Brazil
Launched in 2020 by the Central Bank of Brazil, Open Finance is one of the most ambitious data-sharing initiatives in the world. Unlike Open Banking programs in the U.S. or U.K., Brazil’s framework goes further, covering banking, investments, insurance, and foreign exchange.
Participation is mandatory for major financial institutions, and all customer-consented data flows through national API standards. As of June 2025, Open Finance already had 91 million active authorizations, giving fintechs like CloudWalk an unprecedented opportunity to compete head-to-head with legacy banks.
“Open Finance represents a structural shift in Brazil’s financial market,” said Fabrício Costa, CloudWalk’s Financial Services Director. “It gives customers back control of their own data, enabling us to offer solutions more aligned with each business’s reality—with greater speed and better terms—while leveling the playing field with traditional institutions.”
InfinitePay’s AI Edge
At the center of CloudWalk’s success is InfinitePay, its flagship financial services platform serving over 5 million small and micro-entrepreneurs. By embedding AI at the core of its operations, InfinitePay has differentiated itself in two key areas:
- Smart Credit – Launched two years ago, this AI-driven system processes more than 8,000 data points per client, from real-time sales volumes to social media sentiment, layered with Open Finance data. The result is a unique, dynamic credit score that enables 24/7 working-capital approvals with instant payouts and flexible repayment terms. Credit disbursed has more than doubled year over year.
- Automatic Fee Reduction – Using AI and Open Finance data, InfinitePay automatically adjusts transaction fees based on a client’s revenue, seasonality, industry, region, and even banking history. Since launch, this feature has saved clients USD 41 million (R$ 222 million), with projected savings of USD 73 million (R$ 396 million) by 2026.
By focusing on tangible customer benefits—lower costs, faster credit, and trust in data privacy—CloudWalk has not only gained data-sharing consents but also strengthened loyalty in Brazil’s hyper-competitive fintech market.
The Broader Picture
Brazil has become a testbed for next-generation financial infrastructure, thanks to reforms like Pix, the instant payments system, and Open Finance, which together are accelerating digital adoption across sectors. For fintechs, this creates both opportunity and risk: customer expectations are rising, and the ability to convert consent into meaningful products is what separates winners from also-rans.
CloudWalk’s ascent shows that AI-driven personalization and automation aren’t just buzzwords—they’re competitive weapons. By harnessing data flows from Open Finance and translating them into immediate, real-world value, InfinitePay is rewriting the rules for SME finance in Latin America.
Bottom Line
CloudWalk’s leadership in Open Finance rankings underscores a larger shift: trust plus technology equals market share. By combining AI innovation with customer-first execution, the company has outflanked traditional players in one of the most dynamic fintech arenas worldwide.
Or as Costa puts it: “Our leadership confirms that we are delivering real value—combining AI, customer focus, and technology to build sustainable growth and competitive advantage.”
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