Clarity AI Acquires ecolytiq, Bolstering Consumer Sustainability Engagement and Expanding Global Reach
Clarity AI, a global leader in AI-powered sustainability tech, today announced the acquisition of ecolytiq, a Berlin-based fintech specializing in in-app climate engagement solutions for financial institutions. This strategic acquisition strengthens Clarity AI’s ability to provide end-to-end sustainability intelligence—from institutional investors to everyday consumers—through a unified, AI-driven platform.
ecolytiq’s white-label technology analyzes real-time banking transaction data to quantify environmental impact and deliver science-backed, behaviorally-informed content that encourages more sustainable financial decisions. With this addition, Clarity AI deepens its presence in retail and commercial banking, enabling financial institutions worldwide to empower millions of customers to act on climate change directly from their banking apps.
“This acquisition is more than a strategic move; it’s a declaration of intent,” said Rebeca Minguela, Founder and CEO of Clarity AI. “ecolytiq’s platform aligns perfectly with our mission to embed sustainability intelligence into every decision—from multi-billion-dollar portfolios to everyday purchases.”
Visa Joins as Strategic Investor and Partner
As part of the acquisition, Visa, one of ecolytiq’s long-time partners, has become an investor and strategic ally of Clarity AI. With Visa’s global reach—serving 14,500 financial institutions—this partnership positions Clarity AI to rapidly scale consumer-facing climate impact solutions through embedded finance channels.
“Banking can be a powerful catalyst for climate action,” said David Lais, Co-Founder of ecolytiq. “By joining forces with Clarity AI, we’re combining our behavioral science-based engagement tools with world-class AI and data infrastructure to accelerate sustainable impact at global scale.”
Expanding a Leading AI-Powered Sustainability Platform
Clarity AI has been recognized by Forrester as a Leading Sustainability Intelligence Provider for two consecutive reports. Its platform supports organizations managing approximately $70 trillion in assets, delivering modular, scalable solutions across ESG, climate risk, regulatory reporting, and now—via ecolytiq—consumer climate engagement.
This acquisition expands Clarity AI’s product capabilities in:
- Real-time environmental footprinting of consumer purchases
- Behavioral science-based sustainability nudges
- White-label engagement tools for financial institutions
- Enhanced integration across retail banking, payments, and fintech ecosystems
Why This Matters
As sustainability moves from the boardroom to the banking app, this acquisition signals the growing convergence of AI, fintech, and climate engagement. With ecolytiq’s tools now integrated, Clarity AI is uniquely positioned to bridge institutional ESG intelligence with individual-level impact—turning complex data into meaningful change at every level of the financial system.
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