AI and analytics firm C5i is deepening its strategic bench with the appointment of two influential leaders to its Strategic Advisory Board (SAB): Liat Ben-Zur, a pioneer in digital transformation, and Anshu Sharma Raja, a veteran of banking modernization. Their combined experience signals a calculated push by C5i to sharpen its verticalized AI playbooks, expand its global footprint, and further differentiate its offerings in a crowded enterprise AI market.
“Liat and Anshu bring complementary strengths—visionary technology leadership and deep operational expertise,” said Ashwin Mittal, Executive Chairman of C5i. “Their insights will help amplify business impact for our clients and open new growth frontiers.”
Liat Ben-Zur: From GPT-4 to IoT Ecosystems
Currently the CEO of LBZ Advisory and serving on the boards of Talkspace, Compass Group PLC, and Splashtop, Liat Ben-Zur is no stranger to transformative tech. Her résumé includes launching the first commercial GPT-4 application via Bing, building Qualcomm’s IoT ecosystem from scratch, and reshaping digital health at Philips with more than 30 connected health products.
Her cross-sector fluency across technology, healthcare, and consumer industries makes her an ideal addition to C5i’s mission of embedding AI across high-value verticals.
“I’m excited to support C5i integrate human expertise with advanced AI technology,” said Ben-Zur.
Expect her influence to show up in how C5i positions itself at the intersection of product innovation, scalable AI platforms, and digital ecosystems—a differentiator as more AI consultancies vie for industry-specific impact.
Anshu Sharma Raja: Rewiring the Future of Banking
With over 25 years in financial services transformation, Anshu Sharma Raja brings deep operational experience from senior roles at Standard Chartered, AIG, and Goldman Sachs. She’s led cloud-first digital banking launches, orchestrated core banking migrations, and scaled AI/data platforms across 30+ markets.
Her presence in the Asia-Pacific and Middle East gives C5i a serious edge in regulation-sensitive markets where transformation agendas are ambitious but complex.
“The BFSI sector is being reshaped by AI and data-led intelligence,” she said. “I’m excited to help reimagine digital transformation—rooted in purpose, powered by technology, and aligned to the unique opportunities across the Middle East.”
C5i’s recent growth in Middle Eastern financial services gets a strategic boost from Sharma Raja’s regional expertise, particularly in regulatory frameworks, risk management, and compliance-aligned AI deployment—critical pillars for scaling responsibly in finance.
Strategic Inflection Point for C5i
The double appointment signals that C5i is entering its next phase of growth, not just as a technology provider but as a sector-focused AI enabler capable of translating emerging tech into business outcomes.
The company is now better positioned to:
- Expand AI-powered transformation across regulated industries
- Scale domain-specific IP and reusable solution blueprints
- Strengthen its presence in high-growth regions, especially the Middle East
C5i is clearly betting that the future of enterprise AI is vertical, strategic, and built on operational excellence—not just model outputs or platform scalability.
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