Brandi AI™, a startup focused on AI Visibility and Generative Engine Optimization (GEO), has officially launched its first-of-its-kind platform to help brands ensure they appear in AI-generated answers. As traditional search fades, brands risk becoming invisible if AI tools like ChatGPT, Perplexity, Claude, or Gemini fail to cite their content.
“Buyers no longer scroll through pages of links—they ask a single question and trust the AI’s response. If your brand isn’t in the answer, it doesn’t exist,” said Leah Nurik, co-founder and CEO of Brandi AI. “Brandi makes that impact visible, showing exactly how to close the gap and dominate the market conversation.”
Generative AI is reshaping discovery. According to Adobe, more than half of American consumers use AI for product research, while Forrester reports 89% of B2B buyers rely on GenAI throughout the buying process. This consolidation compresses the buyer journey from days of research into seconds, making AI visibility a new battleground.
How Brandi Works
Brandi helps brands optimize for AI-driven discovery with a three-pronged approach:
1. Competitive Intelligence: The Brandi Competitive Market Universe™ tracks how often a brand and its competitors appear in AI answers, what messaging is surfaced, and which buyer questions drive visibility. This intelligence identifies gaps and highlights opportunities to outperform rivals.
2. Actionable GEO Framework: Brandi provides a repeatable system to analyze AI prompts, detect technical and content gaps, and deliver prioritized fixes—from headline adjustments to improved machine readability—boosting the likelihood of citation.
3. Alignment with Buyer Intent: Rather than overhauling content, Brandi fine-tunes existing assets to match what buyers are asking AI. This preserves brand voice while increasing authority and credibility in generative search results.
The platform integrates with existing SEO, PR, and content workflows, providing real-time benchmarks, prompt-level analytics, and actionable recommendations without heavy replatforming.
Early Use Cases
During its Early Access program, Brandi has been adopted by CMOs tracking AI visibility metrics, content teams converting existing assets into AI-ready citations, product marketers aligning launches with AI queries, PR teams optimizing for frequently cited sources, and startups competing against larger incumbents.
“Here’s the hard truth: visibility isn’t about rankings anymore. If AI doesn’t surface your brand, your buyers won’t either,” Nurik emphasized. “Brandi reveals what AI highlights, what it ignores, and how to close that gap—before your competitors do.”
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