Barclays Center is upgrading its visitor security with SeeTrue’s AI-powered screening technology, a move designed to enhance both safety and the fan experience. The partnership introduces advanced artificial intelligence software to detect prohibited items quickly and accurately at arena checkpoints.
Faster, smarter, safer entry
Screening tens of thousands of visitors in a short timeframe is a perennial challenge for arenas. SeeTrue’s AI solution, adapted specifically for high-volume venues, promises faster throughput, reducing long lines while maintaining comprehensive detection across a wide range of prohibited items. The result is a smoother, less intrusive experience for fans, letting them get into the action faster without compromising safety.
Keia Cole, Chief Digital Officer at Brooklyn Sports & Entertainment, highlighted the impact: “By working with SeeTrue, we’re making our entry process faster, safer, and more comfortable, ensuring guests spend less time waiting outside and more time enjoying the experience inside.”
AI beyond airports
SeeTrue’s technology, widely used in aviation and customs, is now making its mark in arenas, courthouses, correctional facilities, and other high-security urban environments. Assaf Frenkel, CEO of SeeTrue, explained: “Security screening is no longer just about airports. Barclays is a leader in this space, helping us fine-tune our technology to enhance both safety and the fan experience.”
Since its 2012 opening, Barclays Center has been a premier sports and entertainment venue, welcoming millions of visitors annually. With this AI deployment, the arena reinforces its commitment to innovation, operational efficiency, and next-level guest experience.
Power Tomorrow’s Intelligence — Build It with TechEdgeAI
