Aramark (NYSE: ARMK) is doubling down on AI innovation in hospitality with the rollout of Culinary Co-Pilot (CCP), a proprietary tool designed to transform menu personalization and operational efficiency. CCP is a central feature of Hospitality IQ™, Aramark’s enterprise-wide digital platform that harnesses AI for smarter, faster decision-making.
“The tool harnesses AI to enhance efficiency of menu planning and purchasing so our operators can focus on what matters most—serving great food and delivering better experiences for our guests,” said Baker Smith, Aramark Chief Information Officer.
AI-Driven Insights for Culinary Operations
Embedded within Aramark’s systems, CCP integrates data from inventory systems, supplier databases, menu analytics, and consumer feedback. It centralizes key metrics such as Guest Preference, Cost Per Meal (CPM), Purchasing Optimization, and Recipe Transparency, giving operators actionable insights to improve financial performance and elevate customer satisfaction.
Beyond analytics, CCP acts as a dynamic assistant in menu creation and SKU rationalization, using algorithms to align offerings with consumer tastes and operational efficiency. The system proactively addresses supply chain disruptions or cost-prohibitive ingredients by flagging impacted items and suggesting immediate alternatives through intuitive search capabilities.
Measurable Impact Across Hospitality Lines
Pilot programs in Aramark’s Collegiate Hospitality accounts reported up to 30% reduction in menu planning time, streamlining workflows and reducing clicks to critical data. In Student Nutrition, CCP supports compliance with strict allergen and nutritional standards, allowing operators to monitor and adjust menus in real time, improving efficiency and transparency in highly regulated environments.
“As part of our Hospitality IQ strategy, Culinary Co-Pilot helps our teams plan more efficiently, providing insights to make confident decisions every day and freeing time for culinary innovation,” Smith added.
By leveraging AI across planning, operations, and compliance, Aramark is positioning CCP as a next-generation tool that transforms the way hospitality teams operate, bringing precision, speed, and intelligence to one of the most operationally complex industries.
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