Quark Software, a global provider of content automation, intelligence, and design software, has unveiled the results of a global survey exploring the impact of AI technology on enterprise content strategies. Conducted by IDC and sponsored by Quark, the survey reveals critical insights into how organizations are integrating AI to enhance their content ecosystems and overcome challenges.
- AI’s Perceived Benefits
- 89% of respondents believe AI will benefit their content strategy and provide a competitive edge.
- Over 50% of organizations are currently testing AI technologies.
- Investment in AI
- Nearly half (48%) of organizations view understanding AI’s impact as a top business challenge.
- 25% of respondents report significant investments in AI to support their content strategy.
Survey Demographics
- Respondent Profile
- Hundreds of respondents from enterprises with over 5,000 employees.
- Participants from North America, the UK, Nordics, Germany, and France.
- Industries include life sciences, manufacturing, financial services, and government entities.
AI in Content Operations
- Productivity Enhancement
- AI automates time-consuming processes, allowing employees to focus on strategic roles.
- Optimizes search, summarization, and translation capabilities for faster time-to-market.
- Key Benefits
- 38% of organizations see AI benefiting the search and find process for content.
- 35% believe AI will enhance automated translations.
- 34% value AI’s summarization capabilities.
Data Security and Governance
- AI Model Trust
- 31% of respondents use private versions of AI models built on public data.
- 24% use private AI models built on their own data.
- AI’s Promise
- 47% believe AI will significantly benefit their content strategy.
- 42% anticipate AI providing a competitive advantage.
Expert Insights
- Holly Muscolino, IDC
- “Organizations are making necessary investments to support their pressing content use cases. AI’s potential to strengthen content strategies is promising, and it’s interesting to see how AI technologies will be tapped to support content use cases.”
- Martin Owen, Quark CEO
- “The skepticism around AI is outweighed by the opportunity it presents. Investments in AI technologies across content operations are essential to realize the full benefits and ROI of a content strategy.”
Quark’s Vision and Solutions
- Quark Publishing Platform (QPP) NextGen
- Automates complex content management processes, supporting digital transformation, customer satisfaction, regulatory compliance, and revenue growth.
- Deep investments in AI enable automation of key content lifecycle areas: creation, collaboration, assembly.
- Provides personalized, compliance-controlled content and insights into content consumption.
The survey highlights the significant role AI is playing in transforming enterprise content strategies. As organizations continue to invest in AI technologies, the potential for enhanced productivity, optimized content processes, and competitive advantage becomes increasingly evident.
