accesso is heading into IAAPA Expo Orlando 2025 with a full slate of upgrades across ticketing, POS, mobile commerce, and virtual queuing—many powered by AI and designed to help theme parks, museums, and attractions boost revenue while cutting operational friction.
The company, already entrenched in major venues worldwide, continues its push to unify guest commerce from ticket purchase to in-venue spend. This year’s lineup includes a more powerful accesso Freedom platform, smarter conversational AI for ordering and shopping, tighter commerce APIs, and a new queuing API for parks that want virtual queues baked directly into their branded apps.
Here’s what’s new—and why operators will care.
Freedom POS: Now With Conversational AI, Scan & Go, and PMS-Linked Payments
Launched in 2024 and now deployed at more than 50 venues, accesso Freedom is leaning harder into speed-driven convenience.
Freedom’s biggest jump this year? Conversational AI ordering. Visitors can order food or retail items through a natural-language chatbot that understands bundles, pricing rules, modifiers, and complex menus—something traditional AI ordering systems often fumble. While rivals like Toast and Square dabble in automation, few can match this level of rule-aware intelligence.
Also new:
• Scan & Go:
Guests scan items on their phones, pay, and leave—no lines, no staff bottlenecks. Theme parks, which rely heavily on impulse retail, should see shorter queues and higher throughput.
• PMS-linked payments:
Purchases can now be charged directly to hotel room accounts in real time, removing manual reconciliation headaches for resort operators.
• Unified gift cards:
Digital or physical gift cards can be tied to wristbands, access cards, or standard vouchers, supporting loyalty and frictionless spend.
accesso Passport: Ticketing Gets Chat-Driven and More Customizable
accesso Passport remains the company’s flagship high-volume ticketing engine—updated more than 800 times per year and used across 20+ countries. At IAAPA, the company is previewing a conversational AI shopping experience that brings Freedom’s intelligent ordering logic into the core ticketing funnel.
Guests will eventually browse ticket options, bundles, upgrades, and add-ons through a chat interface that understands availability, rules, and pricing—effectively a virtual ticketing concierge.
Other upgrades include:
• Headless commerce API:
Venues can build fully branded checkout flows across web, mobile, and kiosks.
• Combo Creator:
A streamlined way to bundle tickets, dining, and merchandise into smarter, conversion-focused product packages.
• Deeper branding & checkout optimizations:
Designed to lift conversion and unify content and commerce in a single flow.
Horizon: Cloud-Native Ticketing Built for Massive Destinations
accesso Horizon continues to expand its footprint among large, complex attractions needing advanced entitlements and CRM integration. A notable new showcase: Horizon is now live at the Grand Egyptian Museum—one of the most anticipated cultural openings of the decade.
Horizon’s strengths lie in its multi-experience flexibility, enterprise-grade access control, and cloud-native scalability—critical for museums, mega-resorts, and high-volume tourist destinations.
LoQueue: Virtual Queuing Evolves With a New Integration API
accesso’s virtual queuing system, LoQueue, remains one of the company’s most powerful revenue drivers. Since 2021, it’s saved more than 1.7 billion minutes of guest wait time across 60+ million rides, generating over $2 billion in incremental revenue for operators.
For 2025, the standout feature is the LoQueue API, allowing operators to integrate virtual queuing directly into their own branded mobile apps:
- Join queues without leaving the venue app
- Receive wait-time updates
- Explore nearby attractions
- Manage multiple experiences in a unified UI
For parks building unified digital ecosystems, this is a major step toward fully integrated guest flow management—something competitors like Disney Genie and Universal’s Virtual Line have been refining in-house.
The Bigger Picture: AI + Unified Commerce
Across all three platforms—Freedom, Passport, and Horizon—accesso is clearly leaning into a future where AI, omnichannel commerce, and tightly integrated guest journeys define the modern attraction experience.
Instead of fragmented systems handling ticketing, POS, and mobile interaction separately, accesso’s new lineup pushes operators toward a single, AI-augmented commerce layer that supports faster throughput, more personalization, and revenue lift across every touchpoint.
With more venues prioritizing contactless experiences, labor efficiency, and data-driven commerce, accesso’s 2025 portfolio arrives at the right moment—and IAAPA Orlando will be the place operators get hands-on with what’s next.
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