1. Your semantic targeting engine leverages NLP and predictive modeling. Can you explain how this AI-powered approach allows brands to target niche audiences while staying compliant?
Our audience intelligence platform, Proteus, was purpose-built for highly regulated industries. It combines behavioral, contextual, and semantic data — powered by natural language processing — to predict future intent. Proteus doesn’t require massive datasets to be effective, so we can build precise, privacy-first models even from limited data inputs. This is especially valuable in categories like healthcare, financial services, or politics, where compliance rules are strict and scale is often hard to come by.
2. Many advertisers assume that compliance means sacrificing performance. How are you proving that you can have both precision and scale without compromise?
That’s exactly the gap we set out to close. Our data is enriched with over a billion stable user profiles and 50,000+ behavioral traits, so we can deliver campaigns with both reach and accuracy, even in highly scrutinized categories. Our models can generate effective lookalikes from as few as 300 records enabling us to unlock scale where others can’t, without ever stepping outside compliance guardrails.
3. How does your AI-based targeting provide reassurance to brands that might otherwise hesitate to enter regulated spaces?
Our clients span health & pharma, financial services, CPG, and political/public affairs – all industries where compliance and trust are non-negotiable. By turning what are typically high-risk, complex categories into high-performing campaigns, we show brands they don’t need to avoid regulated spaces. Instead, with the right partner, they can reach high-value audiences safely and with confidence.
4. How do you measure success beyond the usual ad metrics when compliance and trust are such critical factors?
In regulated industries, the baseline for success isn’t just clicks or conversions, it’s whether campaigns are executed compliantly, sustain trust, and drive repeatable outcomes. Our clients come to us for our experience and accountability, not just access to a tool. That means our measure of success includes maintaining compliance, protecting brand integrity, and delivering campaigns that scale without creating risk.
5. With privacy laws tightening, what innovations are most exciting to you in the space of contextual and semantic targeting?
What excites us most is the ability to use advanced natural language processing to enrich contextual and semantic understanding of audiences. By predicting intent from context, rather than relying on invasive identifiers, we’re able to deliver precision targeting that’s fully future-proofed against evolving privacy laws. Proteus was designed with this shift in mind, and it’s where we see enormous opportunity.
6. What advice would you give to advertisers who feel restricted by compliance but want to innovate in reaching high-value audiences?
The biggest advice is not to assume that compliance equals limitation. Regulated industries like healthcare, finance, and politics represent massive, growing opportunities but they require expertise. With purpose-built data, you can achieve both compliance and performance. Our experience shows that with the right partner, advertisers can unlock audiences that others overlook, and do so with precision and confidence.
- About Ante Jurkovic
- About Fyllo
Ante Jurkovic is a dynamic business leader and successful investor with a proven track record across technology, advertising, and real estate. Currently serving as Partner at data and advertising company Fyllo, Ante is known for his strategic vision and client-first approach to drive lasting impact.
Prior to Fyllo, Ante built a flourishing early-stage investment portfolio through Duke Software Investments, and held roles at Teads.tv, Digital Trends Media Group, SpinMedia and Digitas North America.
Fyllo is on a mission to power outperformance in a privacy-first world. With access to the world’s most progressive audiences and the most comprehensive contextual platform available, our industry-leading advertising solutions are trusted by Fortune 500 companies and emerging brands to increase reach, boost efficiency, and maximize ROI.
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