NEW YORK, NY — March 5, 2026 — In a move that could reshape digital marketing strategies, Chalice AI, the platform-independent AI media decisioning company, has announced a strategic partnership with LiveRamp (NYSE: RAMP). The collaboration makes Chalice’s Growth Scored Audiences directly available within LiveRamp’s ecosystem, allowing marketers to activate outcome-driven audiences at scale.
Unlike traditional lookalike or trait-based segments, Chalice assigns each household a Growth Score—a predictive metric indicating its potential impact on a brand’s business outcomes. These scores are dynamically updated as performance data evolves, letting marketers refine targeting in real time across Meta, YouTube, TikTok, LinkedIn, Pinterest, and the open web.
“Lookalike audiences were built to find similarity,” said Adam Heimlich, CEO of Chalice AI. “Growth scores are built to predict business impact. Across early deployments, score-powered audiences have delivered approximately 20% lift in core performance KPIs, with even higher gains when targeting high-value objectives.”
The approach shifts marketing away from static segmentation toward answer-native intelligence, emphasizing households most likely to drive measurable growth. By integrating directly with LiveRamp’s identity and data collaboration infrastructure, brands can operationalize predictive value without overhauling their existing data architecture.
Daniella Harkins, SVP of Product GTM at LiveRamp, highlighted the benefits for clients: “Chalice’s Growth Scored Audiences help marketers move beyond static segmentation and activate data with greater precision and performance. Through our network, LiveRamp gives marketers a connective edge, linking them with cutting-edge AI tools like Chalice to unlock new levels of audience precision.”
The partnership was showcased at LiveRamp’s RampUp conference, with Chalice CEO Adam Heimlich and COO Ali Manning speaking across Imagine and Build tracks, emphasizing media optimization in an AI-enabled world and turning first-party data into production-ready workflows.
Why it matters:
As brands increasingly demand measurable ROI from digital campaigns, probabilistic and similarity-based targeting models are showing their limits. Chalice’s individualized Growth Scores promise a shift toward deterministic, outcome-driven marketing that aligns spend with business impact—a trend that mirrors the broader push in AI-enabled ad tech for precision, transparency, and actionable intelligence.
With early reports of 20% KPI lifts, the partnership could spark wider adoption across industries seeking smarter, privacy-conscious audience activation without rebuilding their tech stack.
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