Relo Metrics (formerly GumGum Sports), the leading AI-powered sponsorship analytics platform for real-time data decisions, today announced its strategic expansion of broadcast viewership and valuation data into Europe, the Middle East and Africa (EMEA), and Asia-Pacific (APAC). Relo Metrics will provide complete omnichannel sponsorship valuation, covering broadcast, and social, in a single platform view across a variety of international markets to ensure clients see the full scope of the value their partnerships bring. This comes as the continued growth and popularity of football, women’s sports, basketball, Formula 1, tennis, cricket, rugby and cycling across the globe attracts more fans, viewers and customers.
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