Luxury retailers have no shortage of digital tools, but few solve the toughest clienteling challenge: writing hundreds of personalized messages that feel authentic, stay on-brand, and don’t leak data into public AI models. Proximity, the retail Super-App used by Max Mara, Paul Smith, Joseph, Graff, and Farrow & Ball, aims to fix that with Message Maestro, a new Generative AI–powered messaging engine designed specifically for store teams. Read More









