Amperity Achieves the New AWS Advertising and Marketing Technology Competency

Amperity, the AI-powered enterprise customer data platform (CDP) for consumer brands, announced today that it has achieved the Amazon Web Services (AWS) Advertising and Marketing Technology Competency in the category of Audience and Data Management. Achieving the AWS Advertising and Marketing Technology Competency recognizes Amperity for its expertise in providing customers with solutions that offer improved audience and customer data management capabilities for marketers and digital agencies. Read More

Advertising, AI Core Technologies, AI in Marketing, Data Management

News

November 17, 2023

KERV Interactive Launches Active Attention Index, A Deterministic Measurement of Consumer Attention

KERV Interactive, the leading AI-powered interactive video advertising platform, today announced the official launch of its Active Attention Index, an index that measures the quality and quantity of user actions as they engage with KERV’s in-video interactive technology. Read More

AI Core Technologies, AI in Marketing, Video Technology

News

November 15, 2023

“Marketing Solutions for Professionals!” Adriel Joins the LinkedIn Marketing Partner Program, with Reporting & ROI Integration to Improve Advertising Effectiveness

Adriel (CEO Sophie Eom), an AI martech company, announced today that it has joined the LinkedIn Marketing Partner program. LinkedIn is the world’s largest professional network with more than 950 million members. Read More

AI Core Technologies, AI in Marketing

News

November 15, 2023

Salesloft Appoints Randy Littleson as New Chief Marketing Officer

Salesloft, provider of the first and only AI-powered global revenue workflow platform, today announced the appointment of Randy Littleson as its Chief Marketing Officer. With more than 30 years of experience, Littleson will take the helm of Salesloft’s global marketing to help drive the company’s global expansion and further cement it as the category leader. Read More

AI in Marketing

News

November 2, 2023

AI Hallucinations: The Challenge and Why it Matters

In February 2023, Google Bard claimed that the James Webb Space Telescope took the first image of a planet outside the solar system. However, it turned out to be incorrect, and NASA confirmed that the statement was false, as the James Webb Space Telescope was not launched until 2021. Such instances have developed a new concept, “AI Hallucinations”. Machines feeding on false or incomplete data, generating inaccurate outputs have prompted the critical challenge that is AI hallucination. While AI has made impressive strides in various domains, it is not immune to errors, misjudgments, and even the unexpected. Read More

AI in Business, AI in Marketing