At the 2024 Snowflake Summit, Snowflake announced significant enhancements to Snowflake Cortex AI, designed to empower enterprises with easy, efficient, and trusted AI capabilities. These innovations include new chat experiences, no-code interactive interfaces, and integrated machine learning (ML) features, enabling organizations to create AI-powered applications swiftly and securely.
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Adobe, IBM, and Red Hat have announced a strategic partnership aimed at accelerating digital transformation and enhancing real-time data security for enterprises, particularly in regulated industries. This collaboration seeks to help companies deliver personalized customer experiences, thereby improving engagement, profitability, and loyalty.
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iStock, a leading e-commerce platform providing images, videos, and illustrations to SMBs and SMEs, has unveiled new data-backed tips to help businesses navigate the use of generative AI in their marketing strategies. The tips are derived from iStock’s VisualGPS insights platform, which recently conducted a study involving over 30,000 adults across 25 countries. The findings highlight the importance of transparency and trust when using AI-generated visuals.
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Keen Decision Systems, a pioneering marketing mix SaaS company, has unveiled a new interpretive AI function for its platform. As the industry’s first decision optimization engine rooted in predictive analytics and powered by AI, Keen continues to enhance its marketing mix modeling software, providing marketers with real-time executive summaries of their media plans.
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Wix.com Ltd., the leading SaaS platform for building, managing, and growing a global digital presence, has launched an innovative AI creation capability for its mobile app builder. This new feature revolutionizes the app creation process by allowing users to design and customize their business apps through a conversational AI chat experience. The AI technology enables users to generate professional, uniquely designed apps for iOS and Android without any coding knowledge.
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Algolia, renowned for its end-to-end AI Search solutions, has announced the launch of AI Personalization. This groundbreaking feature allows merchandisers and developers to offer tailored content to each online visitor by leveraging detailed insights from user behavior, preferences, feedback, and attributes, even in the absence of explicit information. The result is a highly individualized user experience that enhances performance and streamlines setup and ongoing optimization efforts.
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SAP SE and WalkMe Ltd. have announced a definitive agreement for SAP to acquire WalkMe, a leader in digital adoption platforms (DAPs). This strategic move aims to enhance user experience and streamline technology adoption across organizations, driving higher application usage and value realization.
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Placer.ai, the leader in location analytics, and TapClicks, the leading provider of Smart Marketing solutions, have announced a strategic partnership. This collaboration enables their mutual customers to integrate Placer.ai's visitation data into TapClicks' omni-channel reporting platform, offering marketers enhanced insights into consumer behavior and the effectiveness of marketing campaigns.
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Banzai International, Inc. (NASDAQ: BNZI), a leading marketing technology company, has announced significant enhancements to its Reach solution. These updates include support for AI-powered phone agents and the addition of 11 new campaign types, aimed at providing essential marketing and sales solutions.
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