Artificial intelligence is evolving at an extraordinary pace. But behind the headlines about larger models and astonishing applications lies a less glamorous truth. AI systems are straining against the physical limits of their infrastructure. The most critical of these is the memory wall, a boundary where adding more compute no longer yields proportional gains because...
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Voice search isn’t the future – it’s here now, changing how users access information, shop and how they interact with brands. As marketers and web strategists plan ahead for the next several years and beyond, optimization for voice assistants like Siri, Alexa, and Google Assistant is becoming paramount to digital visibility and market competitiveness. The...
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Artificial intelligence dominates corporate strategy decks, but for CPG leaders the conversation has moved past hype. They’re not having nightmares about robots replacing marketers, they’re asking how AI can help them anticipate consumer preferences and act faster than competitors. From Hype to Intelligence While generative AI dominates headlines, the real story in CPG is how...
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1. How was the storytelling aspect of Jurassic World Rebirth integrated into the user journey on prezzeemagicalmoments.com? The story was everything for us. From the moment someone lands on prezzeemagicalmoments.com, they’re stepping into the Jurassic World universe. We wanted each person to feel like they had a part to play in the narrative.Once they submit...
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Agentic AI – autonomous systems that act on goals rather than just respond to prompts – is no longer a distant concept. A recent IDC study highlighted that 41% of Australian organisations are already using agentic AI, with another 50% planning to adopt it within six months. From customer service to logistics and financial services, Australian enterprises...
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1. How have your core values—Transparency, Collaboration, Efficiency, Inclusion, Iteration shaped the way you transform organizations? [Khang]: we are living in a time with organisational transformation piling one after the other. It is mentally draining for people. But the reality is that the world will keep changing, at a faster pace than what we experienced...
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At Xperience 2025, Genesys announced the next evolution of its Genesys Cloud™ platform, unveiling advanced agentic AI agents designed to orchestrate customer and employee experiences across enterprises. Enhancements to Genesys Cloud Copilots and Virtual Agents introduce greater autonomy, contextual awareness, and built-in support for Agent2Agent Collaboration (A2A) and Model Context Protocol (MCP), enabling organizations to scale responsible AI orchestration while maintaining enterprise governance.
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At Xperience 2025, Genesys doubled down on its vision for agentic AI—AI with the autonomy to act, not just assist. The company unveiled Genesys Cloud Work Automation upgrades and the launch of Genesys Cloud Associate, two new capabilities designed to dissolve the walls between the contact center, back office, and field teams.
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At Xperience 2025, Genesys and ServiceNow unveiled an expanded strategic partnership designed to take customer experience (CX) automation to the next level. The centerpiece: Agent2Agent (A2A) orchestration, a system where AI agents from different platforms can autonomously collaborate to resolve customer issues, manage workflows, and boost operational efficiency.
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