ON24, a leading intelligent engagement platform for B2B sales and marketing, has released a new research report titled “The State of AI in B2B Marketing in 2024.” The report highlights the rapid adoption of AI by sales and marketing organizations, revealing that 95% are already using or planning to use AI by the end of the year.
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Relo Metrics (formerly GumGum Sports), the leading AI-powered sponsorship analytics platform, has announced a partnership with Captify, the leader in real-time audiences and insights powered by Search Intelligence. This collaboration aims to augment Relo Metrics' offerings with Captify's Search Lift measurement, providing a comprehensive view of sponsorship performance from initial awareness to consumer interest and consideration. This partnership will revolutionize the way brands measure the impact and success of their sponsorship campaigns across the entire buying cycle.
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Zeta Global, the AI-powered marketing cloud, has published a Forrester Consulting Opportunity Snapshot titled "Marketers Must Shift Their Understanding of Customer Value to be Forward-Looking." This study, completed in February 2024, provides insights from customer engagement strategy decision-makers in the US and UK. Commissioned by Zeta, the study explores how marketers assess and apply Customer Lifetime Value (CLV) and highlights the necessary changes to adopt a predictive and holistic approach in the era of Generative AI.
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AtScale, a leader in semantic layer solutions for analytics and Generative AI, has announced the general availability of its next-generation product innovations. These advancements emphasize AtScale's dedication to fostering collaboration, flexibility, and community, enabling organizations to maximize their data assets' value and maintain a competitive edge in today's dynamic business environment.
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Keen Decision Systems, a pioneering marketing mix SaaS company, has unveiled a new interpretive AI function for its platform. As the industry’s first decision optimization engine rooted in predictive analytics and powered by AI, Keen continues to enhance its marketing mix modeling software, providing marketers with real-time executive summaries of their media plans.
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Algolia, renowned for its end-to-end AI Search solutions, has announced the launch of AI Personalization. This groundbreaking feature allows merchandisers and developers to offer tailored content to each online visitor by leveraging detailed insights from user behavior, preferences, feedback, and attributes, even in the absence of explicit information. The result is a highly individualized user experience that enhances performance and streamlines setup and ongoing optimization efforts.
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At the Snowflake Data Cloud Summit 2024, Amplitude, Inc. (Nasdaq: AMPL) announced the general availability of its native offering for Snowflake. This innovative solution enables companies to leverage Amplitude’s powerful product analytics capabilities directly within Snowflake, ensuring that data remains secure, up-to-date, and never leaves the Snowflake environment. This advancement facilitates a deeper understanding of customer behaviors, helping businesses build better products and drive growth.
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Flam, an innovative AI-driven mixed reality (MR) publishing platform, has successfully concluded its pre-series A funding round, securing $4.5 million. This investment will support Flam's expansion into key international markets, including North America, Europe, and the MENA region.
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Sinequa, the AI-powered search provider, announces the launch of Sinequa Assistants, pioneering enterprise-grade generative AI assistants designed to augment and transform knowledge work. These assistants seamlessly integrate with all enterprise content and applications, empowering employees to work more efficiently, make better decisions, and drive business success.
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