Brands with extensive product catalogs often face the challenge of inspiring eCommerce shoppers to find products they love within a few seconds. Threekit addresses this issue with the launch of Visual Discovery AI, a tool designed to connect shoppers with the right products based on their personal input.
- Purpose of Visual Discovery AI
- Enhanced eCommerce Experiences: Helps brands create distinctive shopping experiences using existing data and visuals.
- Overcoming Navigation Challenges: Promises to succeed where traditional navigation, filtering, and search options have failed.
- Innovative Approach
- Natural and Engaging Shopping: Enables shoppers to explore catalogs in a way that feels personalized and interactive.
- AI-Driven Product Discovery: Instantly interprets personal text and prompts, making associations based on user intent and context.
- Key Features of Visual Discovery AI
- Exceptional Brand Experience: Guides users through an educational and productive interaction with the brand.
- Guided Buying: Assists customers with technical product purchases using visual prompts, eliminating the need for industry-specific terminology.
- Shop the Look: Encourages multi-purchase behavior by presenting products in bundles or coordinated looks.
- Semantic Search: Interprets personal inputs to deliver highly relevant product results.
- Executive Insights
- Product Development Vision: Matt Seeger, Head of Product, emphasizes the tool’s ability to make shopping more natural and personalized for users who don’t know exactly what they want.
- CEO Perspective: Matt Gorniak highlights the tool’s ability to provide highly relevant product results, enhancing customer engagement and increasing sales.
Threekit’s Visual Discovery AI represents a significant advancement in eCommerce, enabling brands to offer a more personalized and engaging shopping experience. By leveraging AI to interpret personal inputs and context, this innovative tool helps shoppers discover products they might otherwise miss, leading to increased satisfaction and sales.